Oriana de Luca is a creative whose style demands attention. She is known for leading complex productions – assembling and directing creative teams to deliver cohesive visual worlds. Her work spans fashion, athletica, children, and casting-led briefs, with a focus on maintaining clear creative direction from concept through to execution.
Artist management and production company, Sam I Am, has added her flair as an international wardrobe, prop and set stylist, strengthening its stylist offering for multidisciplinary advertising briefs.
With foundations in food and interior styling and a move into high-end fashion editorial, de Luca brings a refined understanding of composition, texture, and environment to advertising briefs that demand a big-picture approach.
“Oriana brings an overarching vision to the brief. Her eye attends to each stylistic element within the focal plane, collaborating with a confidence that unifies teams and storyworlds,” stated Samantha Simpson, founder and creative director of Sam I Am. “It’s a rare stylist who can switch gears between wardrobe, props, and the physical space with such finesse. This lends our photographers and directors an interesting edge we are excited to explore.”
Working across Australia and internationally, Oriana collaborates closely with photographers, directors, and production teams, playing a key role in aligning all visual elements from early creative development through to final execution. Her recent clients include Mecca, Croser, Misha and Lululemon.
“I’m thrilled to be joining such a talented pool of creatives within the Sam I Am family. It feels like a genuinely aligned moment in my career,” de Luca commented. “Their integrated approach to production mirrors the way I like to work – across the full visual scope of a project – and I’m excited to bring that to ambitious advertising briefs.”
De Luca joins Sam I Am’s roster of artists working across photography, direction, and styling. She is available for commercial, editorial, and branded content projects across Australia and internationally.
For more information, visit www.samiam.com.au or email contact@samiam.com.au
