Logos are usually sacrosanct. Absolutely not to be played with. But Courage has chopped Hulu’s and Disney+’s in half to become the SMS term, Hu Dis?
The wording is accompanied by cropped ECUs taken from shows from The Kardashians to Criminal Minds, that are available on Hulu via Disney+. The OOH is spread across Canada.
The campaign aims to entice viewers by reconsidering Hulu, that is largely known only for its family entertainment.
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