Crispin Porter + Bogusky has invented a new kind of stunt for hotels.com. One that everyone can experience first-hand.

It’s the longest URL in the world. And the idea is to show that Hotels.com cover every kind of accommodation possible, not just hotels as the original URL suggests. The new URL reflects all of those options:

Hotels.AndCastles.AndHouseboats.AndIgloos.AndTeepees.AndRiversideCabins.AndLakesideCabins.AndPondsideCabins.AndStreamAdjacentCabins.AndCabinsThatArentNearAnyBodiesOfWaterWhatsoever.AndLakeHouses.AndRegularHousesAndLodgesAndSkiLodgesAndAllThings.Ski/ChaletRelatedAndBoutiquesAnd5StarSuitesAndRetreatsAndBungalowsAndJungleBungalowsAndOtherKindaLessExcitingBungalowsAndCabanasAndOceansideCabanasAndSeaSideCabanasWhichSeemLikeTheSameThingAndBedAndBreakfastsAndJustBedsBecauseThoseAreKindOfARequirementInRoomsOfAnyKindInOurOpinionAndCottagesAndVacationHomesAndHostelsAndYouCanGetRewardedBasicallyEverywhereAndResortsAndGetawaysAndInnsAndHarborInnsAndVillasForGuysNamedJamieFromNorthEasternMiamiAndVillasForHumansNamedAnyOtherKindOfHumanNameAndTreehousesAndHousesNearTreesAndRanchesForPeopleWhoReallyLikeFarmAnimalsAndRanchesForPeopleWhoJustFeelKindOfSoSoAboutFarmAnimalsAndRanchesInGeneralAndCliffHousesAndRewardsAndYesWeAreSurprisedYouAreStillTypingAtThisPointButHeyWeStillHaveMoreAccomodationsSoWeWillJustKeepListingThemBroBroAndBeachGetawaysAndSnowyGetawaysAndThoseAreTheOnlyTwoKindsOfGetawaysAndMansionsAndLoftsAndFarmStaysAndFarmStayRetreatsSpecificallyInNewZealandBecauseNothingSaysLuxuryLikeAnExcessOfHayAndGoatNoisesAndIceHotelsAndIceCabinsAndIceLodgesAndHotelsWithBalconyCapabilitiesAndHotelsWithRooftopsBecauseEveryHotelNeedsARoofItIsKindOfJustLogisticalAndTimesharesAndCountryHomesAndPalazzinasAndYesWeKnowWhatPalazzinasAreDontActLikeWeDontWhoIsTheExpertHereAndPenthousesAndManorsAndStatelyManorsWhichFeelPrettySimilarAndTownhousesAndPalacesAndHousesAndCasasWhichAreHousesButInSpanishAndGuestHousesForWomenNamedTammyWhoLiveForAGreatDealAndRewardsForEveryoneElseWhoLikesAGreatDealAndAllTypesOfPlacesForPetsAndAllTypesOfPlacesForNotPetsAndThemedHotelsAndPirateHotelsAndFairyTaleHotelsAndHauntedHotelsAndHauntedMotelsOrToPutItAnotherWayMotelsAndYesWeAreStillGoingAndFamilyResortsAndPlacesNearGoatYogaAndPlacesWherePeopleHaveMusclesAndPlacesThatServeMelonBetweenTheHoursOf6And10AMAndHouseYachtsAndYachtClubsAndOtherThingsOnOrNearWaterAndDolphinMotelsInLowerSanDiegoAndAlsoYurts.com

In case this story’s headline didn’t give you a clue, it’s 2,083 characters.

The stunt was revealed in a three-minute video featuring the campaign spokesman, Captain Obvious, that might (?) be entertaining to watch – once. For those who persevere, there’s a reward at the end.

https://youtu.be/GI_AqDzVCfU

The full campaign includes six new Captain Obvious commercials that are easier to get through, each of which highlights that hotels.com helps you to be rewarded no matter what you want to do on holidays.

https://youtu.be/guTP5i9JSrQ

https://youtu.be/Eqsko10qeVk

Captain Obvious has been hotels.com’s mascot since 2014…

Hotels.com borrows the La La Land feel good factor

…despite the threats of rivals:

https://youtu.be/seU7hiplgoE

Credits:

Agency: Crispin Porter +Bogusky 

Long URL

Creative Director: Quinn Katherman

Senior Art Director: Kelly Saucier

Senior Copywriter: Ian Hill

Vice President, Director Of Content Production, Boulder: Sloan Schroeder

Integrated Producer, Video: Addison Born

Account Director: Sarah Castner

Content Supervisor: Ilyssa Schwartz

Associate Director, Strategy: Josie Goldberg

Production Company: Black Powder Works

Director: Raul Gasteazoro

Executive Producer & Managing Director: Casey Unterman

Line Producer: Abby Carpenter

Director of Photography: Kris Carillo

Production Designer: Natalie Groce

Editor: Garveaux Sibulboro

Colour: Persephanie Engal  @ Neptune Post

Sound Engineer: Michael Sempert

https://youtu.be/NXjwm_Xl4CE

TVC

Creative Directors: Quinn Katherman & Kathy Hepinstall

Senior Art Director: Kelly Saucier

Senior Copywriter: Ian Hill

Vice President, Director Of Content Production, Boulder: Sloan Schroeder

Integrated Producer, Video: Jamie Slade

Account Director: Sarah Castner

Content Supervisor: Alyssa Fitterer

Associate Director, Strategy: Josie Goldberg

https://youtu.be/GNGKCr9xtGY

Production Company: Gifted Youth

Director: Fatal Farm

Executive Producer & Managing Director: Dal Wolf

Executive Producer: Anthony Ficalora

Line Producer: Alana Mitnick

Director Of Photography: Sal Totino

Editors: Randy Baublis & Chan Hatcher @ Cabin Edit

Post Production: A52

Executive Producer, Hop: Kim Christensen

Producer: Stacy Kessler-Aungst

Flame Lead & VFX Supervisor: Jesse Monsour

VFX Supervisor: Andy Barrios

Mix & Sound Design & City: Matt Miller  @ Lime Studios

Sound Engineer: Matt Miller

Client: Hotels.com

Vice President, Global Brand: Josh Belkin,

Senior Director, Global Brand: Mike Wolfe