126 emerging talents from 29 countries around the world have been accepted into LIA’s Creative LIAisons Onsite Program, from September 30 through October 4, 2024 at Encore @ Wynn Las Vegas. The program, funded by LIA, will run concurrently with LIA judging. There are no delegate fees and LIA covers the cost of airfare and hotel accommodation for all LIAisons attendees, as a way to give back to the industry.
The program will feature talks from the following creative giants:
Chief Creative Officers’ Roundtable
- Chaka Sobhani, President & Global Chief Creative Officer, DDB Worldwide
- Liz Taylor, Global Chief Creative Officer, Ogilvy
- Pancho Cassis, Partner & Global Chief Creative Officer, DAVID
- Andrés Ordóñez, Global Chief Creative Officer, FCB
- Aaron Starkman, Global Chief Creative Officer, Rethink
- Kate Stanners, Chairwoman & Global Chief Creative Officer, Saatchi & Saatchi
- Ali Rez, Chief Creative Officer – Middle East, North Africa and Pakistan, IMPACT BBDO
Creative Strategy & Transformative Business Impact Panel
- Suzanne Powers, Founder, Powers Creativity, New York
- Conrad Persons, President, Grey, London
- Adam Ferrier, Chief Thinker and Founder, Thinkerbell, Melbourne
- Andrea Diquez, Global CEO, GUT
- Ben Tarr, President, Leo Burnett Canada
- Emma de la Fosse, Chief Creative Officer, UK, Edelman, London
Evolution and Creative Use of Data Panel
- Jouke Vuurmans, Global Chief Creative Officer, Monks
- Yasu Sasaki, Global Chief Creative Officer, dentsu
- Tiffany Rolfe, Global Chair / Global Chief Creative Officer, R/GA
- Kaleeta McDade, Global Chief Experience Design Officer, VML
Health & Pharma Panel
- Jonathan Isaacs, Global Chief Creative Officer, TBWA\Health Collective
- Susan Perlbachs, Chief Creative Officer, EVERSANA INTOUCH
- Tom Richards, Co Global Chief Creative Officer, 21GRAMS
- Individual Speakers
- Susan Credle, Chair of FCB and Creative Advisor to IPG
- Juliana Constantino, Executive Creative Director, Pereira O’Dell
- Till Diestel, Managing Director/Chief Creative Officer, Serviceplan Germany
- Amy Dick, Chief Operating Officer, CULT London
- Bianca Guimaraes, Executive Creative Director at Mischief @ No Fixed Address
- John Mescall, Creative Chair, byTheNetwork
- Sue Murphy, Senior Director of Global Design, The Coca-Cola Company
- Toan Nguyen, Founder & Managing Director, Jung von Matt NERD
- Marco Venturelli, Chief Creative Officer of Publicis France and CEO/CCO of Publicis Conseil, France
As well as the speaker line-up, Creative LIAisons will feature a Create and Make workshop in collaboration with Tara McKenty, chief innovation officer and executive creative director, BMF Sydney, Jennifer van Dijk, CEO and Nancy Bennett, experiential creative producer of Superplastic and Anthony Dever, head of creative & brand consultancy at TikTok AU/NZ. Attendees will experience the hands-on creative challenge of receiving a brief, ideating, creating and then pitching to a jury.
Malcolm Poynton, global chief creative officer & president creative, Cheil Worldwide will also present an opportunity for real-time experiential learning. Poynton stated, “Today’s creatives have grown up inside the box of technology; on computers, on-line, on mobile, on games and on social. This year, I’ll be taking the LIA Creative LIAisons participants off-site and outside, to experience creativity and inspiration beyond the screen; revealing how brands are not what people think.”
View all Creative LIAisons speakers.
Creative LIAisons attendees will be able to sit in the judging rooms to witness the discussions and debates as they happen. No other global festival allows attendees to go behind the curtain, seeing with absolute transparency how senior creatives bring their points-of-view, cultural references and arguments for or against a piece of work is, arguably, one of the best ways to learn.
There will also attend the 2024 LIA Legend Award presentation, where Piyush Pandey, former global chief creative officer, Ogilvy, will be formally awarded, and be given the chance to learn first-hand from his experience.
Since Creative LIAisons was begun in 2012 give back to the industry more than 1300 emerging talents have participated in this program.
“We see this program as giving a leg up to young creatives as they climb the creative ladder. There are so many success stories from our alumni. That’s why we keep this program going year after year. As the industry is relentless in what it takes out from creative people, our goal is to give back. Our hope is that all attendees will make the most of this opportunity to learn, ask questions, gain insights and connect with the judges, speakers and their peers from around the world. And come away from these five days greatly enriched on their upward creative journey,” stated Laurissa Levy, Creative LIAisons director & events director.
