LIA Creative LIAisons: This generation’s ad masters talk to next generation’s ad masters

This year’s young adland hopefuls are in for a career-boosting treat at LIA Creative LIAisons. Fifteen of the world’s top creatives will speak to them about what it takes to be successful in advertising during the program that runs from October 4 to 7 in Las Vegas.

“All of our 2017 speakers have one thing in common. They all believe that the investment that LIA makes in Creative LIAisons is an invaluable investment in the future of the industry,” stated Barbara Levy, president of LIA.

“In an era when award budgets are being cut due to less revenue, LIA is proud that we can continue to provide the industry with this fully funded program; the opportunity to bring together the world’s brightest minds from all corners of the globe in order to inspire, educate and exchange ideas with creatives in the top of the industry.”

Creative LIAisons is LIA’s way of giving back. Rather than host a fancy award show, LIA invests its whole budget into organising its unique event for young creatives where its speakers talk about issues and topics that concern young creatives specifically.

This year’s speakers are:

Susan Credle, Global Chief Creative Officer at FCB Worldwide

Tham Khai Meng, Worldwide Chief Creative Officer at Ogilvy & Mather

Mark Tutssel, Global Chief Creative Officer at Leo Burnett Worldwide and Creative Chairman of Publicis Communications

Bob Isherwood

Amir Kassaei, Global Chief Creative Officer at DDB Worldwide

Ted Royer, Chief Creative Officer at Droga5

Malcolm Poynton, Global Chief Creative Officer at Cheil Worldwide

Jeremy Perrott, Global Chief Creative Officer at McCann Health

Pum Lefebure, Co-Founder / Chief Creative Officer at Design Army

Karen Howe, President at The Township, Toronto

Rosie Yakob, Partner & Managing Director at genius steals

Ralph van Dijk, Founding Creative Director at Eardrum Sydney

Sonal Dabral

Chris Smith, Brand Creative Group Head at The Richards Group

Andrew Howlett, Founding Partner of RAIN

At Creative LIAisons, young creatives get the opportunity to meet young talented minds from around the globe, to learn from some of the most influential people in the industry and to sit in on a Statue Discussion, where they find out what goes on in the judges’ minds and witness a process that affects every creative in the world.

Levy added, “These days, agencies are talking about how hard it is to attract young creative talent as they are all being head-hunted by the techs directly from university and lured from agencies. Creative LIAisons provides agencies with a hook, an opportunity to offer a young creative one or two years in, a promise of ‘I’ll get you to Vegas to the LIA judging, where you have a week to pick the brains of the top creative leaders worldwide, and get a chance to sit in on judging’. A big plus for any agency to promise!”

The LIA Entry System is open for entries. The final deadline is August 31 and entries must close on this date.

Enter here. Or ask questions here.