It’s a pretty good guess that everyone could use a bit of light-hearted diversion right now to stay healthy. A bit of light-hearted diversion has come from British low-fat snack brand, Well & Truly, and its agency, Creature.
The pair has produced cheeky backgrounds that people can use on video conference calls – a range of naughty or naughty-ish backgrounds that anyone WFH can use during conference calls.
Among the numerous visuals that will be available for download are a toilet, a bedroom with a TV display showing, Streaming Completed, and a kinky boudoir complete with crisps and well, other stuff…
Ben Middleton, chief creative officer and co-founder of Creature, commented, “Well and Truly is a brand built on naughty-ish behaviour, so it felt only right to help people have a bit of fun at a time where we’re all still finding our feet.”
Sara Trechman co-founder of Well & Truly, added, “We want the nation to stay indoors and be Well & Truly naughty-ish on their next conference call.”
The April Fool’s fun is an extension of Well &Truly’s naughty-ish campaign, which launched in January this year with a suite of social media films featuring British reality TV celebrity, Gemma Collins, inviting new year runners to be a bit naughty and eat some Well & Truly snacks with her. The campaign’s cheeky style mirrors that of the brand – a snack brand that’s not bad for you, just naughty-ish.
The backgrounds will be available to download on the Well & Truly website, as well as being distributed directly to retail buyers and through social media.
Creative Agency: Creature
Creative Directors: Ben Middleton & Stu Outhwaite-Noel
Creatives: Haley Koehn & Whitney Tam
Strategist: Catherine Owen
Head of Production: Kristie Girvan
Account Team: Jasmine Portman & Claire Nicolas
Designer: Alissa Metsnik