The Cresta Awards has extended its final deadline for the 2022 competition until August 2.
“We have had even more requests than usual to allow a little extra time this year for finalising entries. It would be churlish to refuse,” stated Cresta chief executive officer, Lewis Blackwell. 

Some entrants needed more time, Blackwell added, because they wanted to “take two bites at getting their entries in”, returning to top up their sets of entries having held back from full commitment earlier. “People realise they still want their best work to get seen and talked about. We haven’t seen much of this two-stage behaviour before but this year it seems to be a sign of entrants thinking harder on how and why they should take part, despite some of the economic uncertainties we have seen over the past year.”

The 2022 Jury Chair, Ali Rez, chief creative officer of BBDO MENAP, stated, “Every year, the standard gets slightly higher. Taking part in awards disciplines you to really put your heart into your work.”

This year’s Cresta Awards has extended and streamlined its categories, aiming to recognise both core skills and developing areas in the best way. We want to “focus on the ideas, craft and innovation that really marks out creative achievement and makes this such a vital industry,” Blackwell explained. “Creative standards gave us our name, are in our DNA, and we are simply committed to celebrating and spreading awareness about what constitutes the best work.”

The 2022 deadline now closes at midnight GMT on August 2. Shortlists are released from mid-September and winners are announced later in September.