The Cresta Awards has revealed its 2022 Shortlist, with almost 350 entries included. The awards program that prides on its independent and unbiased take on creative standards decides its honours by aggregating marks from a global jury that works in isolation.
“We had a strong entry this year, with a notable shift towards more brand-focused and purpose-driven work,” stated Cresta president, Alan Page. “This shortlist, and our final awards announcement, will work as a marker of new directions in creativity.”
A few highlights include:
Australia made a decent showing in the Moving Image shortlist with three finalists: Fenton Stephens has one for Doppelgangers for Isuzu Trucks and another for A Hemsworthy Stunt Double for iSelect. Alt.VFX has one for Fantastic Voyage for Adobe Premiere Pro.
Leo Burnett Saudi Arabia and Ikea dominated the Print & OOH shortlist with eight finalists from the Time to Redecorate series. Ikea added another two finalists in the same category with agency Try, for The Trash Collection 2021.
Awards favourite, The Wish by Serviceplan for Penny scored five finalists in Film Craft. Also from Germany, What’s App and Iconoclast for WhatsApp New Year’s Campaign scored six.
Lewis Blackwell, chief executive officer of Cresta, added, “Many jurors have commented this year on how much they enjoyed the judging. In what has been a challenging year worldwide we are pleased to see that our entrants have work to inspire us all.”
Juror, Khaled AlShehhi, executive director marketing and communications at UAE Government Media Office, described Cresta as presenting “the global standard across the industry whether in ideas, innovation, effectiveness or execution”.
Lydia Baillergeau, creative director at Meta AI, was pleased to take part in a “diverse and global jury… and such stellar work”.
Guan Hin Tay, creative chairman of BBDO Singapore, commented, “Just when we think we know everything, something comes along that surprises us. Judging amazing work allows me to learn and relearn new innovative ways to be creative again.”
Blackwell added, “Our judges are often delighted to see work for the first time, often yet to be awarded elsewhere. Our distinctive categories and approach to judging has been responded to by great entrants worldwide, drawing in outstanding creativity to analyse and reward.”
All shortlisted entries can be viewed at cresta-awards.com
