Cresta Awards has announced its 2024 winners, including seven Grands Prix and 45 Golds.
“This year’s results perhaps mark the beginnings of the industry returning to creative confidence, after the Covid years and the economic challenges,” commented Lewis Blackwell, CEO of Creative Standards International, the organisation that runs the Cresta Awards. “We’ve seen the most Grand Prix that our jury has awarded for several years and also quality in depth, from around the globe. Our distinctive judging system, with absolute standards, comparable across years, means we can clearly see that this year’s terrific jury found more to get excited about and to reward at the higher levels.
“This is definitely a positive. We might even hope that it could herald a new creative age for advertising. Across our winning entries we see an incredible mix of big ideas that range from the really simple, with low-budget executions, to complex campaigns with innovative technology and large teams of talent working brilliantly together. It’s a truly inspiring body of work.”
Grand Prix winners are:
Italy’s Indiana Production took home 2 Grands Prix:
- Viral Video (any length)
Indiana Production Italy, Assume That I Can for Coordown
- and Single entry
Indiana Production Italy, Assume That I Can for Coordown
The US’ Mojo Supermarket Creative X also won two Grands Prix
- Real Time Advertising
Mojo Supermarket Creative X USA, Facebook – Yes, Couch! For Facebook
- and Social Commerce
Mojo Supermarket Creative X USA, Facebook – Yes, Couch! For Facebook
My Japan Railway added another Grand Prix to its haul this year.
- Experiential/Spatial/Environmental
Dentsu Inc. Japan, My Japan Railway 150th Anniversary for JR Group
- Use of Music
AMV BBDO UK, RESPECT for RSPCA
- Brand Purpose
Edelman UK, The Move to -15 for DP World
Other big winners were BBDO New York, Serviceplan of Germany, and FCB Chicago, Leo Burnett ME and Saatchi & Saatchi ME, and Big Time Creative Shop Riyadh.
View all Cresta Award winners here (filter for Grand Prix, Gold, Silver, Bronze & Shortlist)
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