The Cresta Awards has announced its 2022 winners. Five Grands Prix were awarded:
- Moving Image (TV or Cinema Commercial Over 60 Seconds)
Serviceplan Germany, The Wish For Penny, Germany
2. Print or OOH (Innovation In Print or OOH0
Impact BBDO Dubai, The Elections Edition for An-Nahar Newspaper, UAE
3. Film Craft (Outstanding Direction of a Commercial)
Riff Raff Films, Open Spaces for Burberry, UK
4. Film Craft (Outstanding Cinematography in a Commercial)
Riff Raff Films, Open Spaces For Burberry, UK
5. Brand Purpose
Try, The Trash Collection 2021 For Ikea, Norway
Australia did not win either Grands Prix or Golds but two Golds were awarded to:
- AMVBBDO, Hope Reef for Sheba with The Glue Society, one in Experiential/Spatial/Environmental & the other in Integrated
Special applause must go to:
- Performance Art Canada for winning 3 Golds in Digital Design, 2 Golds in Creative Technology and 1 Gold in Digital for the Black Elevation Map for Black & Abroad
Two Creative Effectiveness Awards were handed out:
- Seven.One AdFactory / Creative House + White Rabbit Budapest, #flutwein – our worst vintage for #flutwein, wines from the flooded wine region, Ahr, Hungary
- Havas Play, Undercover Avatar, L’Enfant Bleu, France.
Australia won just one award.
Bang Bang Studios won Bronze in Film Craft (Outstanding Sound Design) for Breaking Point for Toyota.
“Cresta is almost 40 years this year but, far from entering middle-age, we seem to have a more youthful and challenging tone than ever in our winners,” stated Alan Page, president of the awards. “We have had a real breadth of entrants from around the world and it’s been a beautiful open competition: major networks taking on hot startup agencies, giant clients like Tencent showing their stuff against small but vital production companies. It’s a joy to provide the platform for this.”
Lewis Blackwell, Cresta chief executive officer, added, “There are many great stories in the winners but I will pick out one that seems to indicate the future. The still very young agency Performance Art, out of Toronto and New York, really caught the jury attention with its innovation and creative ingenuity, as seen in the Black Elevation Map. Check it out. Once again we see creative standards as being pushed at the interface of innovative thought, disruptive processes, and innovative technology.”
