The Cresta Awards 2026 jury has voted for just two Grands Prix. Both go to Oslo agency, Try, for its work on the IKEA Made for Life campaign. The two Grand Prix were also backed up by four Gold awards for the campaign.

“It’s a remarkable decision by our jury, to be so strong for this campaign as the stand out one,” stated Cresta CEO, Lewis Blackwell. “Our jurors all review and vote the work independently, no groupthink or guidance, and this campaign really emerged as the unchallenged top work. We aggregate all the votes and in the end it became clear there was no question as to which work would take the Grand Prix and stand alone at that level.”

At the Cresta Gold level, the strongest performance came from Plan.Net, part of the Serviceplan Group, which won six Gold awards. Three went to Sheep Happens for German supermarket giant Penny, reinforcing a big year for retail advertising, a sector that often struggles for recognition in creative awards. The other three Golds for Plan.Net went to the Non-Disclosure Austria campaign for client Tourism Austria.

AMV BBDO, so often a major win at Cresta Awards, retained a strong presence with four Gold awards. These were all for the Duobell innovation developed with Skoda, a bike-bell that penetrates noise-cancelling headphones. 

Dentsu Creative Canada, with Game on Ball for True Hockey, and Horizon FCB Dubai with its AI-assisted WingSentry work for the Behavioural Ecology and Conservation Group, each took three Gold awards.

BigTime Creative Shop in Riyadh and BBDO Chicago both won two Golds, while single Golds went to BBDO Puerto Rico, Dentsu Creative Portugal, Impact BBDO Dubai, KO Music, Riff Raff Films and TBWA Italia.

In total 140 entries achieved award standard. Full details of all the awards announced are at cresta-awards.com/winners.