Yes, awards can be expensive to enter. Well, Cresta’s mid-season 20% discount ends soon. May 31 to be precise. That means goodbye to a single entry in any category at US$390 and a campaign entry at US$650.

Now you’re thinking, “What are my chances with one, or even three, entries?” and which ones would I enter, anyway?” Well, Cresta doesn’t have a hundred complicated categories and sub-categories to enter or get lost in. Moving Image has just five sub-categories and TV or Cinema Commercial 31 – 60 second is pretty easy to understand. So is Outstanding Direction of a Commercial and Innovation in Print or OOH (one of five sub-categories in Print & OOH).

There are also some attention-grab categories. The ‘Wish we’d thought of that’ Award is one. The #OMG Award (aka, How did they do that?) is another.

Cresta also has a little-known advantage up its sleeve. It’s not old, tired and stuck in its ways. Its new owners are hell-bent on making the awards soar, and are doing everything to make sure that those who deserve it get kudos – loud and long, and worldwide.

Here are some more things you probably want to know:

And here’s how to enter. (Fees, dates, categories, jury and who has won before)