Perhaps you don’t want to think about leaving a will. Dying is confronting. But the Public Trustee wants to let you know that having a will in place gives you peace of mind.

So Cummins&Partners SA is challenging people with the question, “are you good to go?” In radio, outdoor and online advertising.

“Death can be confronting, which means almost 40% of Australians die without having a Will. This can put a lot of stress on loved ones. By taking a more humorous and positive approach we’re hoping to change people’s avoidance behaviours,” Cummins&Partners SA creative director, Jason Hollamby, commented.

“People who have a will often express a heightened sense of being able to get on with life, no matter what happens next. This is exactly the sentiment we’re looking to express in this new campaign.”

The Public Trustee, Debra Contala, stated, “Research tells us that one of the strongest benefits of finalising a will is peace-of-mind. It’s that feeling of relief you get knowing that every aspect of your estate has been accounted for and will eventually be taken care of for you.”