Curious director, Sam Kristofski, understands pop culture. Although he is first and foremost a commercials director with work for Visa, Coca-Cola, Uniqlo, Mentos and Pepsi in his reel, Kristofski has also been building a name for himself as a music video director, making fourteen in the last twelve months for music artists in the US, Australia and New Zealand.

Kristofski is fascinated with interesting and dynamic ways to use the camera. And his attraction to what’s quirky, or as you call it – cool – extends beyond films that underline pop music.

He has just directed a content series for French fashion label, Maison Margiela, whose creativity is now led by fashion icon, John Galliano, who has also been creative director of Givenchy, Christian Dior and his own label, John Galliano.

The videos are a collaboration between Kristofski; fashion, art and culture magazine, Purple; and musical duo, Die Antwoord.

Watch them here…

…here:

…and here:

Kristofski recently directed a film collaboration, too, between The Vista and The Horse two of Australia’s most followed travel brands.

And if you want to see what he can do when his creativity is allowed to run free, here are The Babe Rainbow by Monkey Disco:

Pond by Fire In The Water:

City Calm Down by Blame

and Nakita by Sucka, New Zealand’s next big thing in pop.

Kristofski works between New Zealand, Los Angeles and Sydney. He is represented by Curious Film for his commercial work.

View his reel here.