Youth mental health organisation, headspace, has appointed CX Lavender to lead its national brand strategy and creative campaign development following a competitive tender.

The appointment builds on CXL’s work with headspace to date, developing a new brand architecture and narrative focusing on the organisation’s range of services available to young people of all mental health needs, not just those in crisis. The agency will produce an integrated brand campaign that will roll out nationally from July 2023 and run through the rest of the calendar year.

headspace head of brand, marketing and communications Brett Reardon, stated, “Our experience with CX Lavender has shown them to be smart, creative advocates both for headspace and for youth mental health. They are the perfect partners to help bring our story to life for young people all over Australia.”

CXL chief executive officer, Adam Washington, added, “In a partnership with headspace, we saw a unique opportunity to positively influence Australia’s youth mental health conversation and shine a light on headspace’s critical services. The work is both creatively exciting and culturally important – and it’s inspiring and hugely rewarding for our team.”

Each year, headspace helps thousands of young people across Australia access vital support services across over 154 communities via in person, online, phone, vocational and school support programs and services.