According to a mysterious source, the real Santa Claus lives in Lapland. To find out for sure, Dacia and French agency, heaven, went away to investigate and try to unlock its well-kept secret.
From this true story was born a Christmas film that looks like a snowy documentary, dedicated to all Dacia Duster fans around the world.
The We found Santa, and by the way he drives a Duster campaign will be broadcast on Facebook, Instagram and YouTube in more than 20 countries.
Credits
Creative & Production Agency: heaven
Creative Director: Arthur Kannas
Creative Leads: Maxime Beau & Christophe Ducros
Director: Ryad Guelmaoui
Client: Dacia
Client Team: Giovanni Costa & Matthieu Rate
