These are this year’s D&AD Black, White & Yellow Pencil winners.
NOTE: Australian and New Zealand Yellow and Black Pencil winners here instead.
List of all five Pencil winnners here: D&AD 2015 – Full list of Pencil Winners
YELLOW PENCILS:
McCann Erickson India, Art Direction for Poster Advertising, Fruits, for Perfetti Van Melle’s Big Babol
Leo Burnett London, Branding, for Departure Board, Help Get Them Home, for Amnesty International
McCann Erickson Tokyo, Branding, for Tire Kimono, for Toyo Tires & Rubber
Magpie Studio London, Branding, for brand identity for Dandelyan Bar Mondrian Hotel, Morgans Hotel Group
Imoo Tofu Store Japan (in house), Junya Kamada for Super Normal Tofu
Young & Rubicam Dubai, Illustration for Design, for Little Books of Big Consequences for American Garden Habanero Sauce
SIX Japan (Makoto Azuma: Botanist / Flower Artist), Photography for Design, for Exobiotanica
Font Shop International Germany, Typefaces, for FF Antithesis, Font Font
Tymote UK, Typography for Design, Issey Miyake Inc. Message
R/GA USA, Connected Products, Hammerhead for Hammerhead Navigation
The Martin Agency USA, Digital Adverts, Unskippable for Geico
FCB Brasil, Digital Tools and Utilities, CNA for CAN
AKQA London, Innovative Use of Technology, House of Mamba for Nike Basketball
GGH Lowe Germany, Tactical Digital Marketing, Nazis Against Nazis – Germany’s Most Involuntary Charity Walk, for ZDK Gesellschaft Demokratische Kultur, EXIT Deutschland
Kolle Rebbe Germany, Direct Response/Ambient, The Social Swipe, for MISEREOR
Leo Burnett Canada, #LikeAGirl, Direct response/Digital, for Always, Procter & Gamble
AMV BBDO UK, Direction for Film Advertising, Sapeurs, for Diageo’s Guinness
Leo Burnett Dubai, Direction for Film Advertising, du Tuesday – Two for One Tickets for du
Blink Productions UK, Direction for Film Advertising, Lurpak – Adventure Awaits, for Lurpak Cook’s Range
Studio Lin USA, Graphic Design Catalogues & Brochures, Chamber Collection I for Chamber/Juan Garcia Mosqueda
Plug-in Graphic Japan, Graphic Design Catalogues & Brochures, niko and… Essential Dictionary for point inc.
Leo Burnett London, Point of Sale (Graphic Design), Suffocation for Karma Nirvana
F/Nazca Saatchi & Saatchi Brasil, Posters (Graphic Design), Tourists for Pinacoteca do Estado de S. Paulo
Leo Burnett Canada Toronto, Integrated & Innovative Media Earned Media Campaigns, #LikeAGirl, P&G Always (2 Yellow Pencils)
Marcel Worldwide France, Integrated & Innovative Media, Integrated, Inglorious Fruits & Vegetables for Intermache
The New York Times Magazine, Magazine & Newspaper Design Entire Magazines, for The New York Times Magazine – Oct. 12, 2014 – The Food Issue
Ogilvy & Mather Singapore, Mobile Adverts, for Movie Emoji, for SingTel MioTV
Les Télécréateurs France, Direction for Music Videos, for Modular for Movement
The Directors Bureau UK, Direction for Music Videos, Arcade Fire ‘We Exist” by David Wilson
Forsman & Bodenfors Sweden, Outdoor Advertising/Ambient, for 805 Million Names, World Food Programme
David The Agency Brazil, Packaging Design, for Proud Whopper, Burger King
YRed Fuse Communications Hong Kong / Young & Rubicam Malaysia / Young & Rubicam Myanmar Hong Kong, Sustainable Packaging Design, Turning Packaging into Education, Colgate-Palmolive
Lowe China, Press Advertising Campaigns, Human Traffic Sign, Shanghai General Motors Buick
Marcel Worldwide France, Press Advertising Campaigns, Integrated, Inglorious Fruits & Vegetables for Intermache (2nd Pencil)
Apple USA, Consumer Product Design, Apple Watch
Ogilvy Johannesburg, Writing for Radio Advertising, Give Me Strength, Suntory Lucozade
WHITE PENCILS:
Lowe China, White Pencil – White Pencil – Creativity For Good/ Advertising & Marketing Communications – Brand, Human Traffic Sign, Shanghai General Motors Buick (also won Yellow Pencil)
Droga5 USA, White Pencil – Creativity For Good/ Advertising & Marketing Communications – Brand, This Is Wholesome for Mondelez Honey Maid
GGH Lowe Germany, White Pencil – Creativity For Good/Advertising & Marketing Communications – Not for Profit, Nazis Against Nazis – Germany’s Most Involuntary Charity Walk, for ZDK Gesellschaft Demokratische Kultur, EXIT Deutschland (also won Yellow Pencil)
Don’t Panic London, White Pencil – Creativity For Good/Advertising & Marketing Communications – Not for Profit, LEGO: Everything is NOT awesome.
BLACK PENCILS:
IN BRANDING: Made Thought UK for G.F Smith Brand Identity
IN BRANDING: 4 Creative UK for Channel 4 Film Idents, Laura Ward
IN DIRECT INTEGRATED CAMPAIGNS: Marcel Worldwide France, Inglorious Fruits & Vegetables for Intermache. (plus 2 Yellow)
IN WHITE PENCIL – CREATIVITY FOR GOOD/ ADVERTISING & MARKETING COMMUNICATIONS – BRAND: Leo Burnett Canada Toronto, #LikeAGirl, P&G Always. (plus 2 Yellow Pencil).
