Clemenger BBDO Melbourne is the most awarded advertising agency of 2017 with 16 Pencils. For Meet Graham for Transport Accident Commission Victoria alone, it has won 10 Pencils including 1 Black Pencil, 6 Yellow Pencils, 2 Graphite Pencils and 1 Wood Pencil.
We’re the Superhumans has won 2 Black Pencils – one given to 4creative and the other to Blink 5. Black Pencils were awarded this year to:
- We’re the Superhumans by 4Creative for Channel 4/Paralympics (Film Advertising) – United Kingdom
I bet you thought Channel 4’s 4Creative couldn’t beat Meet the Superhumans
- We’re the Superhumans by Blink for Channel 4/Paralympics (Film Advertising Craft) – United Kingdom
- Meet Graham by Clemenger BBDO Melbourne for Transport Accident Commission Victoria (PR) – Australia
UPDATE: Clemenger BBDO Melbourne’s Graham becomes world famous
- The Swedish Number by INGO Stockholm for The Swedish Tourist Association (Direct) – Sweden
- DOT. The first Braille Smartwatch by Serviceplan/Serviceplan Korea for Dot Incorporation (Digital Design) – Germany
In total, 732 Pencils have been awarded at this year’s D&AD. 1 piece of work has had to be removed from yesterday’s final tally.
The numbers of Pencils awarded by colour are:
- Black Pencil: 5 Pencils
- Yellow Pencil: 62 Pencils
- Graphite Pencil: 180 Pencils
- Wood Pencil: 485 Pencils
Studio Sutherl& is this year’s most awarded design agency, winning 8 Pencils overall, including 2 Yellow – one for its work creating limited edition Agatha Christie stamps for Royal Mail and another for its work with Somos Brasil.
Most Awarded
Country:
#1: The US has won the most Pencils for the first time ever – 182 (18 Yellow)
#2: The UK -164 (2 Black, 9 Yellow)
#3: Australia – 54
Advertising Agency:
- Clemenger BBDO Melbourne
- adam&eveDDB
- Dentsu
Design Agency:
- Studio Sutherl&
- The New York Times Magazine
- Landor Paris
Production Company:
- Blink
- MJZ
- Somesuch x Anonymous
Client:
- Nike
- Channel 4
- Apple
President’s Award
This year the President’s Award winner is Michael Johnson, creative director at Johnson Banks, Ex-President of D&AD and Black Pencil winner.
D&AD President Bruce Duckworth commented: “Michael’s reputation for creative excellence is massive, he represents so much of what I respect about great design and great designers. He manages to distill complicated issues and simplifies them into solutions that you can’t argue with. They’re just right. He does the kind work that you can’t help but notice, the kind of work that I look at and wish I’d done myself. For this reason and for so many others, I am giving this Award to him.”
Australia’s Pencil winners are (Australia’s Pencils by colour will be uploaded shortly):
For the People, 20th Biennale of Sydney Display in Typography for Design (1 Graphite, 1 Wood)
Marcel Australia, Air-Ink for Tiger Beer (1 Graphite, 1 Wood)
TBWA\Melbourne, ANZ Pocket Money (2 Wood)
Clemenger BBDO Melbourne, The Boys for Bonds (1 Graphite, 2 Wood )
Leo Burnett Sydney, brainBAND for Samsung (3 Wood)
Finch, Every Second Counts for St Kilda Film Festival (1 Wood)
TBWA\Melbourne, GAYNZ, for ANZ Bank (1 Graphite)
Re, Hidden Characters (1 Graphite)
Saatchi & Saatchi Sydney, LandCruiser Emergency Network for Toyota (1 Yellow, 3 Graphite)
Clemenger BBDO Melbourne, Hungerithm for Snickers (1 Wood)
Clemenger BBDO Melbourne, Meet Graham for Transport Accident Commission Victoria (1 Black, 6 Yellow, 2 Graphite, 1 Wood )
McCann Melbourne for University of Melbourne, Made Possible by Melbourne (1 Wood)
Leo Burnett Sydney, Pocket Patrol for Samsung (1 Wood)
BWM Dentsu Sydney, Premmie Proud for BabyLove (1 Wood)
Leo Burnett Melbourne, Reword (1 Yellow, 1 Graphite)
Stuart Geddes, Some Posters from the NGVNational for Gallery of Victoria (1 Wood)
Re, Strangers in Conversation for Uniting (1 Wood)
For The People, Streamtime (1 Graphite)
Blackbird, Rethink Speed for TAC Victoria (1 Wood)
BWM Dentsu Melbourne, Tailor Made Store for Chadstone (1 Wood)
M&C Saatchi Australia, Teleporter Adventures for Commonwealth Bank (1 Wood)
Buck, The Innovator for The Woolmark Company (1 Graphite)
Blackmagic Design, URSA Mini OS for Blackmagic Design (1 Wood)
McCann Melbourne, YMCA Playnasium (3 Wood)
BMF, You’ve Gotta Have a Team for Football Federation of Australia (1 Wood)
R/GA Sydney, Through the Dark for Google (1 Yellow)
All Pencil winners by colour here: D&AD 2017 – Pencil Award Winners with Pencil Level – 27 April
