Navigate AI with confidence? D&AD’s AI & Creativity Report 2025, sponsored by Shutterstock, draws insights from 300 industry leaders to help with that. They share their perspectives on the real impact of AI on creative work and the report examines how AI is currently influencing creativity, from changing client-agency dynamics to the economics of originality.
The report identifies seven key shifts, from the redefinition of creative roles and client/agency dynamics, to the economics of imagination and the question of trust in machine-generated work.
It also acts as a wake-up call and fosters a two-way conversation for anyone who wants to shape this shift in the creative industry rather than be shaped by it.
It’s free to download here.
