The first set of D&AD Pencils has been announced and 184 Pencils have been handed out. The colours of those Pencils won’t be announced until the Award Ceremony at the Truman Brewery, London on Thursday, April 26.
So far the top ranking countries are:
- United States: 55 Pencils
- United Kingdom: 34 Pencils
- Japan: 20 Pencils
- =4. France & Germany: 11 Pencils
- Australia: 7 Pencils
- New Zealand: 6 Pencils
Australia’s Pencil winners are:
- CHE Proximity, Hearing Test in Disguise for Cochlear, in Creativity for Good
- Host/Havas, The Bottom 100 for Fund for Peace, in Crafts for Design
- Host/Havas, Palau Pledge for Palau Legacy Project, in Creativity for Good
- Host/Havas, Palau Pledge for Palau Legacy Project, in Writing for Design
https://youtu.be/X-aWWM6Zhpo
- Saatchi & Saatchi Sydney, Westpac Rescue Rashie for Westpac, in Creativity for Good
- Cummins & Partners Sydney, Stop the Horror, for Go Gentle Australia’s Stop the Horror, in Film
Cummins & Partners: the campaign film that’s too hard to finish watching
- BMF, Putting the Roid in Android for Sportsbet in PR
New Zealand’s Pencil winners are:
- Colenso BBDO, Child Replacement Programme for Mars Pedigree, in Film
- Ogilvy & Mather New Zealand, NZ Police Recruitment for New Zealand Police, in Collaborative
UPDATE: Ogilvy NZ: The NZ Police’s most entertaining recruitment video is also its most effective
- DDB Group New Zealand, Fight for Territory (x2) for Lion Steinlager, in Experiential
- FCB New Zealand, Go Balls Out for Testicular Cancer New Zealand, in PR
- J.Walter Thompson New Zealand, Ford Ranger Direct Mailer for Ford of New Zealand, in Writing for Design
View all the results by category and by country here:
The Top 5 ranking companies so far, by number of Pencils are:
- DENTSU: 10 Pencils
- BBDO New York: 8 Pencils
=3. McCann New York & Jung von Matt: 6 Pencils
5. AMV BBDO: 5 Pencils
The total number of Pencils awarded in each category are:
- Collaborative: 5 Pencils
- Writing for Design: 7 Pencils
- Outdoor Advertising: 14 Pencils
- Creativity for Good: 16 Pencils
- Experiential: 22 Pencils
- Crafts for Design: 28 Pencils
- PR: 30 Pencils
- Crafts for Advertising: 30 Pencils
- Film Advertising: 32 Pencils
All 184 pieces will appear in the 56th D&AD Annual published later this year.
D&AD is traditionally the toughest of the awards shows. The judging process is famously rigorous, with the juries only selecting work they believe is truly exceptional.
There are no quotas for awards at D&AD so the number of awarded entries fluctuates year to year. Some years no Black Pencils are awarded. The record currently stands at just six.
Tim Lindsay, chief executive officer of D&AD commented, “The last few days of judging have been incredibly inspiring, and we’re excited to open our doors today for this year’s Festival. All Pencil winning work is on show throughout the Truman Brewery, and will give visitors insight into what creative excellence means today.
“It’s great to see the range of work that creative people all over the globe are producing. Long gone are the days when design and advertising operated in silos. The work being produced today touches many industries, and is testament to the value of creativity to business.”
D&AD President, Steve Vranakis, added, “Year after year, the D&AD Awards continue to push the boundaries of creative excellence and demonstrate the importance of creativity and its positive impact on our world. We’re excited to reveal the first winners this year. We’re now over halfway through and the standard of work is incredibly high. Watch this space for even more tomorrow.”
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