Day 2 of D&AD judging is complete. Crafts for Design, Crafts for Advertising, Integrated, Magazine and Newspaper Design, Mobile Marketing and White Pencil have been announced.
Australia added another 11 Pencils to the 4 won by Leo Burnett Sydney in Day 1.
Leo Burnett increased its own tally by 5. Its Day 2 Pencils are:
Shark for WWF in Illustration for Advertising
Tiger for WWF in Illustration for Advertising
Rhino for WWF in Illustration for Advertising
Poachers for WWF in Illustration for Advertising
S-Drive for Samsung in Mobile Interaction & Experience
Whybin\TBWA won two Pencils:
ANZ GAYTMs in Advertising & Marketing Communications – Brand (White Pencil)
ANZ GAYTMs in Innovative Media
M&C Saatchi won one:
Optus Clever Buoy in Earned Media Campaigns
JWT Sydney won one:
I Touch Myself Project in Integrated, for Breast Cancer Awareness
DDB Group won one:
Minute of Silence in Advertising & Marketing Communications for RSL Australia – Not for Profit (White Pencil)
New Zealand brought its tally to 7, adding:
Clemenger BBDO, Mistakes, for NZTA in Advertising & Marketing Communications – Not for Profit (White Pencil)
DDB Group,We Compost Weekend, in Advertising & Marketing Communications – Brand (White Pencil)
Front runners by country at the end of Day 2 judging are: UK (45 Pencils), USA (31), Brazil (15) Australia (15), France (13), South Africa (10), Germany (9), Hong Kong (7), Denmark (7), Spain (7), New Zealand (7).
Debuts: Sri Lanka, Pakistan and Costa Rica won their first ever Pencils. Each has won Pencil so far.






