This year’s creative campaign for the D&AD New Blood Awards, ceremony, festival and academy comes from creative consultancy, Studio NARI. The campaign, Your Butterfly Effect, celebrates the importance of creative growth and highlights the idea that every step taken in a career matters. It aims to instil optimism in the sector of emerging creatives that has faced challenges in the past year because of Covid.
The New Blood Awards continues to provide a platform for emerging creatives to continue to grow, by exploring new ideas, obtaining new tools, building their network and gaining insight into exceptional creative work. This idea of growth and learning will be visually represented through four mixed material shapes that will evolve over the course of this year’s New Blood Awards, symbolising our creative selves as they continue to grow and progress.
Entries for New Blood Awards 2021 are open now until March 23, 2021 at 5pm GMT. Enter here.