D&AD has launched the briefs for the 2023 New Blood Awards.
This year’s New Blood Awards invites emerging creatives to respond to briefs set by some of the world’s leading brands such as Google, eBay, Candy Crush Saga, Gymshark, Sky and more.
The seventeen 17 briefs are designed to provide emerging creatives with experience working on client briefs. Entrants will also have the chance to show their work and have it judged by leading industry figures, as well as the chance of winning a prestigious Pencil, a place in the D&AD New Blood Academy, and being featured in the iconic D&AD Annual.
To ensure the awards are widely accessible, there are no formal education requirements and anyone aged 18 or over without significant paid creative experience can enter and make a start on their creative career. Entrants also now have the option to enter for free by sharing their educational and creative career experiences as part of a research survey instead of paying the £15 (AU$30, US$17) entry fee. The survey results will be shared by D&AD as part of a creative insights report next year.
The briefs can be downloaded now via the D&AD website, with entries opening in February and closing on 21 March 2023.
New Blood 2023 partners:
| Brand | Discipline | Description of brief |
| 21GRAMS | Game Design | Give mums experiencing postnatal depression access to the positives of gaming |
| Barclays | Digital Design, UX/UI, Interaction Design, Product & Service Design | Innovate banking in the name of neurodivergence |
| Candy Crush Saga by King Games | PR, Social Media, Advertising, Marketing | Make Candy Crush Saga the hottest name on a new generations’ lips |
| Heineken & Design Bridge | Out of Home, Graphic Design, Experiential Design | Leverage a beverage icon as a catalyst for connection |
| Duolingo | Open discipline | Coming soon |
| eBay | Open discipline | Inspire Gen Z to resell with the ultimate pre-loved platform |
| giffgaff | Illustration, Animation | Bring giffgaff’s status update plenty of attention |
| Gymshark | Advertising, Marketing | Unite young people to choose conditioning as their unconditional community |
| Google Fonts & HMCT | Graphic Design, Typography | Lead the way through type-led activism |
| Heinz | PR, Social Media, Marketing | Label Heinz the only food worth pausing online life for |
| HP Indigo & Top Trumps | Packaging, Graphic Design | Give Top Trumps the personal touch with HP IndIgo |
| IMAX | Animation, Motion Design, Film, Art Direction | Show off the immersive IMAX experience before the main show’s even begun |
| OMO, Unilever | Copywriting, Advertising | Come up with words that dare the world to dream |
| Penguin | Graphic Design, Branding | Fire up Gen Z fandom through Penguin merchandise |
| Sky | Digital Design, Experiential Design | Transport entertainment to new digital experiences |
| The Case for Her & Hey Jane | PR, Social Media, Marketing, Advertising | Raise your local area’s awareness of abortion as healthcare |
| William Lawson Scotch | PR, Social Media, Marketing | Scrap the stuffy side of whisky for unconventional drinkers in Belgium and beyond |
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