D&AD has revealed the shortlists for an additional 11 categories, following the first shortlist announcement last week. Pencil winners will be announced from June 9 to 11.
The new categories and shortlist totals are:
- Design Transformation – 12 entries
- Film Advertising – 53 entries
- Integrated – 13 entries
- Media – 49 entries
- Music Videos – 28 entries
- Next Creative – 4 entries
- Next Designer – 3 entries
- Next Director – 2 entries
- Product Design – 32 entries
- Radio & Audio – 21 entries
- Spatial Design – 16 entries
The top-ranking countries by number of shortlisted entries are:
- United States: 71 entries in stage 2 of shortlists, 102 in total
- United Kingdom: 40 entries in stage 2, 76 in total
- France: 21 entries in stage 2, 30 in total
- Germany: 10 entries in stage 2, 22 in total
- Canada: 10 entries in stage 2, 18 in total
Australia has 9 new finalists and 13 in total. New finalists are:
- Clemenger BBDO Sydney, Losing Lena, for Code Like a Girl, in Integrated
- Museum of Applied Arts & Science, Step Into Paradise, for Joanna Delzoppo, in Spatial Design
- The Monkeys, Ambition Wanted, for CGU, in Spatial Design
- TBWA\Melbourne, Kicking Down Barriers, for ANZ, in Media
- TBWA\Melbourne, Signs of Love, for ANZ in Media
- Host/Havas Sydney, Air New Zealand – Bring On Winter, for Air New Zealand, in Media
- VMLY&R Melbourne, A Future Without Change, for Fabian Marrone, in Media
- Ogilvy Melbourne, AAMI Warning Signs, for AAMI, in Media
- DDB Sydney, Grave of Thrones, for Foxtel, in Media
The top-ranking agencies in the second shortlist are:
- BBDO New York: 9 entries in stage 2
https://youtu.be/SLAV4LYO-yU
- Stink Films TBWA\Hunt Lascaris: 6 entries each in stage 2
- Apple, BETC and Colenso BBDO: 5 entries each in stage 2
New category, Design Transformation, applauds design thinking that drives business change and leads to the transformation of existing products and services, or the creation of new ones. Judges will consider the change achieved through design transformation, such as growth for the business, and impact on customers, staff or suppliers.
Find all 233 shortlisted pieces on the D&AD website.
Further shortlists will be unveiled once the judging for each category closes. The next shortlist announcements are scheduled for June 4 and September 2.
Tim Lindsay, D&AD Chairman, commented, “Though we are only in stage two of the judging process for this year’s D&AD Awards, it is clear that the quality of work in 2020 is already at an outstanding level. It is important to celebrate and inspire creative excellence throughout the most trying of times, and today’s announcement of work across a diverse series of categories embodies this spirit. We are excited to announce subsequent shortlists across the next few weeks and continue recognising the most innovative minds across the global creative community.”
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