D&AD’s second wave of winners has been announced with Pencils in Advertising, Culture and Design revealed, a further 17 out of the total 34 categories. 371 Pencils have been awarded in these categories – 48 Yellow, 91 Graphite and 232 Wood.

TBWA New Zealand has won Australasia’s only Yellow Pencil so far. It was won for Mr Humfreez for ANZ in the Direct/Direct Innovation Category. The campaign was also awarded two Wood Pencils for Product Design/Promotional and Direct/Direct Mail and a shortlist for Impact/Design/Brands.

Apple, Africa, Mother London, Dentsu Inc., Droga 5 New York, INGO Stockholm/ David Miami/Publicis and Jung von Matt AG are the top ranking companies so far.

The top ranking countries by number of all Pencils so far are:

• United States – 143 Pencils

• United Kingdom – 99 Pencils
• Brazil – 33 Pencils
• France – 31 Pencils
• Japan – 27 Pencils

The top ranking companies by number of all Pencils so far are:

• Apple – 15 Pencils
• Africa, Mother London, Dentsu Inc. and Droga 5 New York – 11 Pencils each
• INGO Stockholm/ David Miami/Publicis and Jung von Matt AG – 10 Pencils each

The total number of Pencils in each category are:

Advertising: 229 Pencil Winners

• Art Direction: 8 Wood, 9 Graphite, 5 Yellow
• Digital: 26 Wood, 10 Graphite, 5 Yellow
• Direct: 20 Wood, 6 Graphite, 4 Yellow 
• Experiential: 11 Wood, 4 Graphite, 3 Yellow 
• Film Advertising: 15 Wood, 6 Graphite, 3 Yellow
• Integrated: 2 Wood, 3 Graphite, 1 Yellow
• Media: 19 Wood, 8 Graphite, 5 Yellow
• PR: 12 Wood, 4 Graphite, 5 Yellow
• Press & Outdoor: 16 Wood, 4 Graphite, 3 Yellow
• Radio & Audio: 8 Wood, 4 Graphite

Culture: 39 Pencil Winners 

• Entertainment: 10 Wood, 5 Graphite, 5 Yellow
• Music Videos: 13 Wood, 6 Graphite

Design: 103 Pencil Winners 

• Branding: 35 Wood, 12 Graphite, 4 Yellow
• Design Transformation: 8 Wood, 2 Graphite
• Digital Design: 10 Wood, 3 Graphite
• Product Design: 11 Wood, 4 Graphite, 2 Yellow
• Spatial Design: 8 Wood, 1 Graphite, 3 Yellow

Australia has added eight Pencils:

• DDB Sydney, Grave of Thrones for Foxtel, Art Direction, Graphite
• DDB Sydney, Grave of Thrones for Foxtel, Experiential, Graphite
• DDB Sydney, Grave of Thrones for Foxtel, Media, Graphite
• Enigma Marketing, Inclusive Places Brandmark, Branding, Wood
• Host/Havas Sydney, Air New Zealand Bring on Winter, Digital, Wood
• Clemenger BBDO Sydney, Extra Reminder for Wrigley’s, Direct, Wood
• VMLY&R Melbourne, A Future Without Change for Monash University, Media, Graphite
• TBWA\Melbourne, Signs of Love for ANZ, Media, Graphite

Yellow Pencil Winners in Advertising & Culture are:

Art Direction:

• Moldy Whopper for Burger King, Ingo Stockholm, David Miami/Publicis, USA
• History Blocks for UNESCO, Africa, Brazil (x2)
• AirPods Bounce for Apple
• The Gun Violence History Book for The Illinois Council Against Handgun Violence, FCB Chicago, US

Branding:

• The Illegal Blood Bank for FreedomToDonate, Elvis,  UK

• Complaints Welcome for Channel 4, 4creative, UK
• Meet Q, The Genderless Voice for Desing Museum, Virtue, Denmark
• The Gun Violence History Book for The Illinois Council Against Handgun Violence, FCB Chicago, US

Digital

• Volkswagen Road Tales,  Achtung/Isobar, Netherlands
• Pay it Forward for The Big Issue, FCB Inferno, UK
• Stevenage for Burger King, David the Agency Miami, Spain

https://youtu.be/juRnxYnVVWk

• Addresspollution.org, AMVBBDO, UK
• Go Back to Africa for Black & Abroad, FCB/Six, Canada

Direct:

• Generation Lockdown for March For Our Lives, McCann New York, US
• Mr Humfreez for ANZ, TBWA New Zealand, NZ

• Stevenage for Burger King, David The Agency Miami, Spain
• The Tampon Book: A Book Against Tax Discrimination, Scholz & Friends Berlin, Germany

Entertainment:

• Generation Lockdown for March For Our Lives, McCann New York, US
• The #MoviePosterMovie Contest for Adobe, Pereira O’Dell, US
• COMA, a Getty Images Original Series, AlmapBBDO, Brazil
• History Blocks for UNESCO, Africa, Brazil

Experiential:

• Air Max Graffiti Stores for Nike, AKQA Sao Paulo, US
• Stevenage for Burger King, David Miami/David Madrid, Spain
• The Punishing Signal for Mumbai Police, FCB India

Film Advertising:

• Ikea Silence The Critics, Mother London, UK

• Back to School Essentials for Sandy Hook Promise, BBDO New York, US (x2)

Integrated

• Expensify This, JohnXHannes, US

Press & Outdoor:

• Purina Street Vet, McCann Paris, France
• Moldy Whopper for Burger King, INGO Stockholm, David Miami, Publicis (x2) 

Find all Pencil winning entries here.

The last Pencil winner announcements are scheduled for July 16, September 8 and September 10.

To celebrate the winners in the absence of a physical awards show, D&AD and Studio Dumbar have created a custom Instagram Stories augmented reality filter that reveals virtual Wood, Graphite, Yellow and White D&AD Pencils to the winners. Winners can enjoy a moment of celebration by being awarded virtually through the D&AD Pencil Unboxing filter, accessible through a private link that is being emailed to them.

Tim Lindsay, D&AD Chairman, commented, “We are excited to announce the Pencil winners across the Advertising, Culture and Design categories. Our juries were blown away by the high calibre of work entered this year, meaning it has been another challenging yet rewarding process of selecting the 2020 Pencil winners. Our industry never ceases to push boundaries, challenge expectations and adapt to new circumstances. D&AD are delighted to be able to continue celebrating and stimulating the best work, even in these most trying of times.”

Winning work will still receive a D&AD Pencil and be featured in the D&AD Annual and online archive this year.