While D&AD presented its Pencils this year live in London, it also held a simultaneous event in Sydney. Sydney is 9 hours ahead of London, so our event was a breakfast, at the Eternity Playhouse Darlinghurst Theatre Company.
Of the 747 Pencils awarded by D&AD this year, 61 were Yellow. 2 Black Pencils were also awarded. 3 White Pencils, 149 Graphite and 532 Wood.
Most Awarded:
- Y&R New Zealand won the Most Awarded Advertising Agency of 2016, with 6 Yellow Pencils for McWhopper with the Burger King Corporation.
- Burger King won Most Awarded Client of the Year.
- Technology startup, what3words, was the Most Awarded Design Agency.
- DIVISION was the Most Awarded Production Company
Yellow Pencils:
Australia won just one Yellow Pencil:
- Joy, Cards Against Domestic Violence, for Domestic Violence NSW
New Zealand won 11 Yellow Pencils:
- Y&R New Zealand (2), McWhopper, for Burger King
- Y&R New Zealand and David Miami (3), McWhopper for Burger King
- Y&R New Zealand & Resn (1), McWhopper for Burger King
- Colenso BBDO (2), Brewtroleum for DB Breweries
- Saatchi & Saatchi, Clever Kash, for ASB Bank
- FCB NZ, Paradise Hill for It?s Not OK
- DDB Group New Zealand, Unforgotten Soldiers for Sky TV
Full list of Black, White and Yellow Pencils here: D&AD Black, White & Yellow Pencil Winners 2016
The top 3 Most Awarded Advertising Agencies were:
- Y&R New Zealand
- = Droga5 & AMVBBDO
- Grey London
The top 3 Most Awarded Design Agencies were:
- what3words
- seymourpowell
- = johnson banks and The Partners
The top 3 Most Awarded Production Companies were:
- DIVISION
- The Mill
- 4Creative
The top 3 Most Awarded Clients were:
- Burger King
- Sky
- Volvo
The top 5 Most Awarded Countries were:
- The United Kingdom with 217 Pencils, including 14 Yellow Pencils, 1 White Pencil and 1 Black Pencil.
- The US with 143 Pencils, including 12 Yellow Pencils.
- France with 48 Pencils, including 6 Yellow Pencils.
- Japan was the most awarded Asia country with 42 Pencils, including 1 Black Pencil and 4 Yellow Pencils.
5=. Brazil was the most awarded country Latin America with a 30 Pencils, including 1 White Pencil.
5=. New Zealand with 30 Pencils, including 11 Yellow Pencils.
D&AD chief executive officer, Tim Lindsay, commented, “We’ve seen a record number of entries and some truly wonderful work, including standout pieces of creative thinking in our new Media and PR categories. Equally pleasing is that putting purpose alongside profit and seeking to ‘do well by doing good’ is driving increasing numbers of incredibly high quality work for some very big brands. We love it when the commercial agenda and the sustainability agenda begin to intersect.”
President’s Award:
The 2016 President’s Award, chosen this year by Andy Sandoz, was won by Steve Henry, co-founder of Decoded and one of the founders and creative partner of the world-renowned advertising agency HHCL. Henry was part of the team that netted HHCL Campaign’s Agency of the Decade. He is perhaps most renowned for his You’ve Been Tango’d commercials, and well-known catchphrases such as Ronseal’s does what it says on the tin. His influence continues to be felt in the industry today.
D&AD president, Andy Sandoz, commented, “Steve Henry’s work and approach has inspired, shaken and awoken a generation of today’s Creative Directors. Populist TV, diversity, tech start-up, purpose and education – it’s all here. As engaged today as ever, he’s the person I most enjoy trying to reimagine the industry with over a cup of tea.”
Next Photographer and Next Director Awards:
The Next Photographer Award, in partnership with Getty Images, was won by Hong Kong-Chinese photographer, Tam Hoi Ying.
James Day, foreman commented, “The overall standard of submissions for the Next Photographer award was very high but the Jury was unanimous in its decision to award the work of Tam Hoi Ying. We were all extremely impressed with the level of thought and execution which Tam brought to the subject matter and we all wish them the best of luck in what I’m sure will be a very successful career.”
The Next Director Award was won by British animation director, Daisy Jacobs.
Director, Dougal Wilson, one the Next Director judges, commented, “A beautifully innovative animation technique that expressed the film’s story in a deeply emotional and affecting way.”
