Burger King reckons now is exactly the right time to try the Impossible Whopper, the Whopper made without beef that – confusingly – tastes exactly like a Whopper. Why is obvious, the commercial by David Madrid says. We’re living in confusing times already. Yes, it’s illogical but it’s weirdly compelling and the 90-second spot is an entertaining compendium of hilarious observations of the contradictory things we’re being asked to do before it becomes an ad – like sneezing into our elbows for safety but also using our elbows to greet, preffering to date an online profile rather than the real person and ordering a book about sustainability that’s flown to you wrapped in acres of plastic. The commercial is running in the US before it extends to Brazil, Chile, the Dominican Republic, Germany, Mexico, and the UK.
The TVC follows a radio commercial that established the idea:
Credits:
Client: Burger King
Agency: David Madrid
Global CCO & Partner: Pancho Cassis
Global COO: Sylvia Panico
Executive Creative Directors: Saulo Rocha & André Toledo
Creative Directors: Fred Bosch & David Krueger
Copywriters: David Krueger & Guillermo Aliaga-Pueyrredón
Art Director: Pedro Sattin
Head of Production: Alejandro Falduti
Head of Account Management: Luiza Prata Carvalho
Group Account Directors: Lucila Mengide & Stefane Rosa
Production Company: MJZ
Director: Juan Cabral
President & Executive Producer: David Zander
Executive Producer: Emma Wilcockson
Producer: Natalia Mussolana
Director of Photography: Leandro Filloy
Production Designer: Sebastian Orgambide
Wardrobe Stylist: Sol Montalvo
First Assistant Director: Matias Boldt
Casting: Saigon
Argentina Production Company: Labhouse
Executive Producer: Flora Fernández Marengo
Editor: Emiliano Fardaus
Post Producer: Julieta Fernández Castagnino
Colour Grade: Alejandro Armaleo
VFX Supervisor: Jonathan Monroig
Music: Pickle Music
Creative Producer: Alexis Estiz
Composers: Alexis Estiz &Dario Calequi
Producer: Lupita Alvarez
Performer: Edward Robinson
Sound Mix: Tres Sonidas
