Corona with a slice of lime is a classic brand motif. Corona in harmony with nature is embedded in the brand’s soul. DAVID Miami has captured the once in a year moment to put the two together with an ambitious idea. The agency turned a solar eclipse sunset into a slice of lime perched on a Corona bottle.
The annular solar eclipse took place on Wednesday October 2 was visible over parts of South America, the Atlantic Ocean, and Antarctica. The next annular solar eclipse won’t happen until February 17, 2026. DAVID and Corona travelled to Brazil, Chile, Uruguay, and Argentina to catch the exact moment when the setting crescent sun sat on top of a Corona bottle as if it were a slice of lime.
The action, For Every Sunset, part of a global campaign, featured guest photographers and strategic locations chosen after extensive research to ensure the ideal positioning for the photo. The brand assessed the climatic conditions, especially the sun’s elevation in these regions so that a perfect slice of it could fit neatly into the bottle.
The photographers took an average of five minutes to get the shot right. “I’ve photographed eclipses before, but this is the first time I’ve led a team across five different regions of the planet. We had only a brief window to capture the moment due to the angle required to form the lime, and the results were truly incredible—perfectly embodying the essence of Corona,” stated Brazilian nature photographer, Marcelo Maragni.
In addition to the photo, posted on digital media, the shot is displayed in OOH in various locations and has the participation of a squad of influencers to show the perfect snapshot.
Credits:
Agency: DAVID Miami
Global CCO & Partner: Pancho Cassis
Global COO: Sylvia Panico
North America CCO: Daniel Lobatón
North America Managing Director: Carolina Vieira
CCO: Edgard Gianesi
ACDs: João Corazza, Bruno Reis
Creatives: João Corazza, Bruno Reis, Seiji Wakabayashi, Thomas Nitti
Assistant Art Director: Alexis Santaella
Head of Production: Brenda Morrison Fell
Executive Producer: Natasha Louckevitch
Director of Business Affairs: Barbara Karalis
Business Affairs Manager: Catalina Peña
Head of Account: Mariana D’Aprile
Group Account Director: Rafael Giorgino
Global Chief Strategy Officer: Paula Vampré
Head of Innovation and Technology: Toni Ferreira
Social Media Manager: Mafe Maceda
Global PR Director: Sandra Azedo
Operational Manager: Larissa Cocchiaro
Client: Corona Global
Global Marketing Directors: Joao Pedro Zattar & Antonella Babino
Global Brand Communications Manager; Emily Steven
Global Vice President: Clarissa Pantoja
Corona Brasil
Marketing VP at Ambev: Dani Waks
Diretors: Gabriela Gallo
Brand Managers: Caroline Ferraz, Camila Fischmann
Brand Specialist: Yasmin Paulino Alves
Next: Jaíne Fonseca
Media: Aline Castro, Nathalia Silva
Production: Corona Studios
Producer: Cecilia Sun
Operating Partner: Gabor Harrach
Social Media Manager: Elise Sprinkel
Photographers & Production
Argentina I
Marcelo Maragni, Project Lead Photographer
Marcelo Machado, Associate Producer
Argentina II
Lucas D’Ortone, Photographer
Ailin Bisi, Producer
Santi Pouydebat, Associate Producer
Demian Arbelo, Lighting Assistant
Chile
Nicholas Aguayo, Photographer
Christian Copaja, Producer
Pablo Monsalve, Associate Producer
Central Pacific
Connor Trimble, Photographer
Brian Moore, Associate Producer
Taylor Ditty, Associate Producer
Brazil
Victor Eleuterio, Photographer
Dario Matos, Associate Producer
Uruguay
Diego Weisz, Produce & Photographer
Rafael Lejtreger, Photographer
Augstina Trujillo, Production Assistant (BTS)
Jose Matonte, Production Assistant (Lighting & Product)
Partner Agencies: Africa Creative, InPress, Soko
