Burger King has decided that 2020 has already wreaked enough misery on the world, especially in the US right now. The state of Florida reported its largest number of deaths in a single day from the coronavirus, 173, on Thursday July 23. Florida is behind only California and New York in total cases. This week, the total number of Covid cases in the US topped 4 million.
It’s ending the year already. The chain is bringing Christmas early in Florida, decorating its store in Miami Lakes, Florida, with all the trappings of Christmas and filling its app and social channels with Yuletide themes.
https://youtu.be/ZfYCTM5kjoM
The happiness-in-gloom idea comes from creative agency, David, in São Paulo and Miami. Supporting the stunt is a two-for-$5 unwrapping deal that lets diners mix and match features for their Whoppers, Big Fish, Original Chicken Sandwiches and Chicken Fries.
“2020 has been a tough year thus far and it’s a popular sentiment that people are tired and overwhelmed—they just want it to be over,” stated Renato Rossi, marketing lead, Burger King North America. “In this campaign, we are able to use a light-hearted approach that brings much-needed happiness and enjoyment.”
Credits
Agencies: David Sao Paulo & David Miami
Global chief creative officer & partner: Pancho Cassis
Global Chief Operating Officer: Sylvia Panico
Creative Vice President: Rafael Donato
Creative Director: Edgard Gianesi
Associate Creative Directors: Fabricio Pretto, Rogerio Chaves & Curtis Caja
Art Director: Thiago Ferreira
Copywriters: Lucas Vigliar & Jared Schermer
Group Account Director: Stefane Rosa
Management Supervisor: Jenny Gobel
Account Executive: Rachel Startz
Executive Producer: Brenda Morrison Fell
Associate Producer: Brenda Osorno
Senior Business Affairs Manager: Barbara Karalis
Business Affairs Manager: Elizabeth Torriente
Production Company (social film): Kreative Kontent
Director & Photographer: Fro Rojas
Executive Producer: Debbie Margolis-Horwitz
DoP : Massimo Hanozet
Production Manager: Kimberly Haggerty
Set Designer: Belinda Scott
Editor: Pablo Colella
Photo Retouching: Carolina Loreto
Project Manager: Renata Jenkins
Production Company: division7
Director: Kris Belman
Executive Producers: David Richards & Kamila Prokop
DoP : Bob Chappell
Producer: Jon Dawes
Production Manager: Dannikke Walkker
Production Designer: Ron Beach
Editing & Finishing End Card: Cosmo Street Editorial
Editor: Justin Trovato
Animation & Finishing Artist: Nico Cragnolino
Assistant Editor: Alexandra Jimenez
Producer: Tina Evanow
HOP: Marie Mangahas
Executive Producer & Managing Partner: Yvette Cobarrubias
Audio: Lime Studios
Mixer: Adam Primack
Senior Producer: Kayla Phungglan
Executive Producer: Susie Boyajan
Colour: Apache
Colourist: Quinn Alvarez
Producer: Stefanie Schaldenbrand
Executive Producer & Managing Partner: LaRue Anderson
Client: Burger King
Marketing Lead North America: Renato Rossi
