Clash Royale has launched two of the most heavyweight Card Evolutions. Since last week, two of the game’s most feared characters, P.E.K.K.A and Mega Knight, have become even stronger in their ‘Evolution’ forms.
To make sure this created a buzz among fans, David New York, created “quite possibly” the world’s heaviest phone case – 22.6kg – and set former World’s Strongest Man and deadlift world record holder, Eddie Hall, the task of playing Clash Royale with its heavyweight Card Evolutions on it.
He couldn’t.
The case took 600+ man hours and 16 people to design and bring to life. Both Hall and fans struggled to get to grips with the device as they played the game on the eve of UFC 306 in Las Vegas, where game developer, Supercell, promoted its titanic in-game event at Sphere.
Even with a more modest 25lb (11.3kg) version of the heavyweight device, fans continued to feel the strain of the P.E.K.K.A. vs. Mega Knight challenge.
Eddie Hall stated,“It’s the most fun I’ve had playing a game while working out at the same time. I challenge anyone to get through a three-minute round of Clash Royale while holding this case.”
Credits:
Client: Supercell OY (Clash Royale)
Head of Live Games Marketing: Iwo Zakowski
Brand Marketing Manager: Erol Tekkanat
Marketing Producer: Freddy Herneoja
PR Manager: Jonathan Howard
Growth Marketing: David Edwards
Social Media and Reputation: Pedro Alvim
Social Media Manager: Joao Freitas
Agency: DAVID New York
Partner & Global CCO: Pancho Cassis
Global COO: Sylvia Panico
Managing Director: Luiza Prata Carvalho
CCO: André Toledo
Creative Director: Linus Oura
Associate Creative Director: Guilherme Pinheiro
Senior Copywriter: Luca Trincanato
Senior Art Director: Victoria Rocha
Global Strategy Officer: Paula Vampre
Group Strategy Director: James Mitchell
Strategist: Brooklyn Carey
Group Account Director: Brett Niebling
Account Supervisor: Luisa Prado
Head of Production: Brenda Morrison Fell
Producer: Thiago Zveiter
Director of Business Affairs: Barbara Karalis
Business Affairs Manager: Catalina Peña
Global PR Director: Sandra Azedo
Production: Whiskey Bear
Director: Bad Weather (Peter Vass & Sam Milman)
Executive Producer & Founder: Ben Murphy
Head of Production: Michael Tamburrino
Producer: Josh Martinez
Production Coordinator: Kenyon Robertson, Jazmin Martinez
Los Angeles Unit
DoP: Steven Moses
1st AC: Dennis MacDonald
2nd AC & DIT: Grant Duncan
Gaffer: Andrea Sachs
Las Vegas Unit
Camera Operator (A CAM) Denis Bosnjakovic
Camera Operator (B CAM) Taylor Miller
1st AC (LA prep): Joshua Wordel
1st AD: Ross Armenta
2nd AD: Amanda Dodge
Gaffer: Alex Miller
Executive Vice President: Aurora Bell
Executive Producer: James Krajsa
Producer: Grace Miller
Director of Integrated Projects: Caleb Barton
Director of Fabrication: Brandon Regner
Project Manager: Sam Madill
Editing: Whiskey Bear
Editor: Bad Weather
Post-Production: Tunnel Post
Colour: Shirley Luong
VFX Producer: Zach Stoltzus
VFX Artist: Zach Stoltzus, Hailey Ruffner
Conform: Shirley Luong
Music & Sound: Yessian Music
CCO: Brian Yessian
Head of Production: Michael Yessian
Executive Producer: Evelyn Brown
Sound Design & Mix: Jacob Wolfe
Studio Assistant: Lilly Gitlitz
