In the motoring world, mid-sized sedans are considered boring. Sedan advertising often mirrors this prejudice – not always intentionally. This year, David & Goliath and Kia have set themselves the task of changing both…

…with a series of Kia K5 Live car stunts that would impress even those who buy a car to get from A to B.

It began in July when Kia performed the Triple Threat Stunt and turned it into am impressive 40-second TVC. This is the tripe threat stunt:

https://youtu.be/jPfeBQhJ7ZU

Now the K5 was shown off what it can do on the Flat Spin Stunt – one that, according to brand and agency, has never been achieved successfully before. This is the flat spin stunt:

The stunt was performed by Hollywood stunt driver, Jalil Jay Lynch, and the film was directed by Hollywood action director, Darrin Prescott and it made its debut during the Emmy Awards. The film has now been edited into 30- and 15-second cut downs for broadcast and digital.

Credits:

Agency: David&Goliath 

Founder & Creative Chairman: David Angelo

Executive Creative Director: Mark Koelfgen

Group Creative Directors: Frauke Tiemann & Stephanie Kohnen

Creative Director: Tiffany Smith

Associate Creative Directors: Bennett Austin, Nick Micale, Kevin Reilly & Sarah Mosseller

Managing Director & Broadcast Production: Paul Albanese

Executive Producer: Curt O’Brien

Integrated Producer: Jesse Roberts

President: Yumi Prentice

Business Affairs: Natasha Royzina, Yenia Paez, Marlon Pineda & Amy Santana

Chief Strategy Officer: Laura Forman

Strategy: Donesh Olyaie, Jasmine Spraglin & Beka Tesfaye

Communications Planning Director: Jeff Cannata

Associate Communications Planning Director: Natalie Gomez

Analytics Director: Taylor Grant

Project Management: Genie Lara, Paul Stephens, Amanda Bercovitch & David Sukal

Managing Director: Lisa Tanner

Account Management: Jay Mattingly, Kylie Lemasters, Nick Janner, Sarah Masket, Quinn Rufener & Britney Bencomo

Managing Director, Integrated Production & Technology Services: Peter Bassett

Executive Digital Producer: Justine Kleenman

Producer: Genevieve Shah

Digital Designers: Meagan Steinkamp & Kurtis Mirick

Production Company: Feel Films

Director: Darrin Prescott 

Founder & Owner: Nick Hirschkorn

Executive Producers: Louise Gagen & Gary Giudice

Editing Company: Spinach

Editor: Adam Bright

Editor (via Whitehouse Post): Russell Icke

Executive Producer: Jonathan Carpio

Producer: Cristy Torres

VFX Company: A52

Senior Executive Producer: Patrick Nugent

VFX Supervisor: Urs Furrer

VFX Producer: Jillian Lynes

Mix: Eleven Sound

Music: Massive Music

Photographer: Lisa Linke