Who's doing what in the world of commercial creativity.
Sea turtles are critically endangered. Just 1 in 1,000 survive to adulthood. Kia wanted to help. David&Goliath had an idea. So Kia partnered with Sea Turtle, Inc. to turtle charge its sea turtle conservation efforts and designed …
In the motoring world, mid-sized sedans are considered boring. Sedan advertising often mirrors this prejudice – not always intentionally. This year, David & Goliath and Kia have set themselves the task of changing both… …with a …
Kia is one of the many brands that have been using the attention-grab of celebrities in their Super Bowl advertising. Last year, Aerosmith’s Steven Tyler was “fuelled by youth”. The year before, Kia fuelled Melissa McCarthy’s …
The Kia hamsters have been an advertising - and to their creator, David&Goliath’s, credit a pop culture - phenomenon for eight years. They’ve been recognised by the Madison Avenue Advertising Walk of Fame and named the …