An interesting advertising campaign for a pest control brand? That’s unexpected. DDB Chicago has turned termite damage into art for Orkin Pest Control. Chewed Art aims to educate new homeowners on the importance of protecting their homes.
The campaign includes an interesting advertising offer – the first 500 people who schedule and receive a free inspection by March 31 can receive a limited-edition poster of their termite artwork. The artwork will not only serve as a conversation piece, but a reminder for homeowners of how costly and harmful such damage can be if left untreated.
Cam Glover, vice president of marketing, Orkin USA, commented, “Termite protection is often overlooked by new homeowners. To reach them in an engaging way, we tapped into something we know they’re already doing – decorating their walls. By transforming termite damage into a striking visual, we not only created something unexpected that feels like art, but it also educates homeowners on the potential warning signs of costly damage if left unprotected.”
According to Orkin, termites damage approximately 600,000 homes in the US each year. Chewed Art hopes to encourage homeowners to think proactively about pest control and the long-term health of their homes.
“Our goal is to reach new homeowners – many of whom are in the process of decorating and personalising their homes – and use a fresh perspective to show them how critical termite protection is,” commented Colin Selikow, chief creative officer, DDB Chicago. “By transforming termite damage into art, we want to help homeowners understand that while termites may create visually appealing patterns, the consequences of unchecked damage are far from beautiful. We are excited to continue our work with Orkin and help bring this message in a memorable way.”
The Chewed Art campaign will run through the end of October 2025. The campaign leads with a series of posters, supported by OLV, social media – across TikTok, Meta and Reddit, and website.
Credits:
Client: Orkin Pest Control
President: Pat Chrzanowski
Vice President of Marketing: Cam Glover
Marketing Directors: Brian Harrison, Lia Vaughn & Andrew Foster
Marketing Managers: Devika Mathur & Khadijah Abe
Technologist: Chris Adams
Creative Agency: DDB Chicago
Chief Creative Officer: Colin Selikow
Group Creative Director: Amy Gozalka
Art Director: Harrison Keeler
Copywriters: John Rekoumis, Nneoma Chukwueke & Mitch Hanson
Producer: Nina Xoomsai
Assistant Producer: Chelsea Sanatan
Business Director: Samantha Olis
Account Supervisor: Paige Limbaugh
Account Executive: Charlie Sorrells
Strategy Director: Lucy Remitz
Strategist: Abby Dehyle
