Who's doing what in the world of commercial creativity.
Is Frank's RedHot the greatest sauce of all time? Ludacris, his Disturbing the Peace Posse: Chingy, Shawnna, I-20 and DJ Infamous, and a rapping goat want Super Bowl fans to understand that nothing transforms ordinary …
Anomaly and Grubhub are taking George Clooney; awarded Greek filmmaker and theatre director; Yorgos Lanthimos; a sumptuous feast setting; and a quirky debate about fees, to the Super Bowl. The commercial announces that Grubhub will …
Influencers across the GCC have just unboxed what looked like standard Nivea beauty PR packages. But inside were empty blood bags, styled like hero skincare products. It was a blood donation campaign by Publicis for Nivea. …
An orchestra is only complete when united with its audience. That observation has become the foundation of a brand campaign by C2 Comms for The UAE National Orchestra. When audiences share space with performers, their …
John West’s new brand campaign by Clemenger BBDO makes you go “ooh, it’s so sweet”…until it doesn’t, because then it isn’t. The 30-second spot has a fiendishly funny ending – building on the brand’s signature …
Younger audiences gravitate towards individuality. Coopers has been the Forever Original beer since 2021. It’s not just a tagline for Coopers Brewery. The beer was invented by a bootmaker, turned stonemason, turned dairyman, turned brewer …
Understand what makes in-game ads tick – then judge them With over 3 billion gamers worldwide, gaming has become a dominant cultural force. Rey Tiempo, hardcore gamer, columnist, and creative gaming specialist, presents a workshop for …
Virtus Health is putting out a call to men’s balls. It needs them to lend “a hand” to help address the nation’s critical shortage of sperm donors. Agency, Cocogun, has recognised that gaining men’s attention is …
Saatchi & Saatchi has appointed James Cowie as executive creative director and promoted Piero Ruzzene to the same role. Cowie has conquered the tough world of New York advertising. He spent nine years as an ECD …
When you think about Indonesian food, McDonald’s doesn’t come to mind. But Leo Indonesia is making sure that the burger chain, that has been in the country for 35 years, has an established place in …
You plus Westpac. Or Double You. Westpac has turned its big red W logo into a crusader for the help that Aussies need with life. The new campaign, Double You, presents the idea that Westpac’s …
In the imagination we see what can be. That’s an inspiring line. It’s now owned by Mirvac and it’s part of the developer’s brand campaign, its first in its 54-year history. That it's a first …