The world needs bees, and bee numbers are depleting. In Chile, millions of bees are dying for many reasons, pesticides, climate change and now – added to the equation – the high number of forest fires that ravaged the centre-south of the country. It is estimated that 92% of the bees living in this area were directly affected by the fires. Experts project that the lack of pollination in an area totally devastated by fire could have catastrophic consequences for the bee crop and bee wildlife.

So, Tamango Brewery and DDB Chile, part of DDB Latina, created BeerBars, the first chain of mini-bars for bees. The bars are built with ecological materials and yeast used in the brewing process, which works as an additive to the pollen, in order to decompress the nutritional stress that bees have and give them a rest.

Felipe Gelerstein, partner of Tamango, stated, “We are constantly giving people the best quality craft beers, many of them take our beers as a prize for all their effort, and being the ones who give them that prize is very gratifying. With Beer Bars that feeling is tripled, since we are rewarding with our product the hardest working species in the world, basically the species that we owe it to be day by day making our beer.”

José Ignacio Solari, president of DDB Chile, added, “We are happy because this idea is not only tremendously fun, but it also gives the bees the rest they deserve, the hardest working species on the planet. On the other hand, this idea certifies the quality of the team that makes up DDB Chile today and the focus on creativity with purpose that summons us.”

Credits:

Agency:  DDB Chile (part of DDB Latina)
President & CCO: José Ignacio Solari
Creative Director: Jordán Cáceres
Copywriter: Mariana Pozo
Art Directors: Sebastián Muñoz & Javier Madrid
Account Manager: Carola Velasco

Production Company: Funky Films
Audio: Agosto
Bar Builder: Lobo Studio