DDB Latina has released its 2019 consumer trends report, which highlights both trends that are still evolving and those just blossoming that are likely to dominate attention for years to come.

Juan Isaza, regional vice president of strategic planning at DDB Latina and author of the report predicted in 2018 that 2019 will not be a very different year in terms of polarisation, and confrontations will keep ordinary citizens uncertain despite their being surrounded by data and information.

The report uncovers new lifestyles that open opportunities for brands, such as the growing indicators of single-person households and people who choose to be single.

2019 will also open avenues to reinvent masculinity, the report notes. Following all the demands of women and their growing power, the world will see how men will have to rethink their roles.

On the other hand, technology will increasingly allow two people who are in the same physical space to live a different experience independently. Technology in 2019 will be more challenged than ever. There will be many invitations for people to disconnect, and questioning Artificial Intelligence and robots will be a central theme this year.

Here are some of the eight trends identified and analysed in the 2019 report. Full report here.