In gaming, the first one to shoot wins. There is nothing worse than being a gamer and not being able to aim at enemies in your favourite games. Heinz and Madison DDB decided to help by creating a delicious hack that helps gamers practise and improve their aim.

Using the gaming community, Madison DDB discovered a specific point on all game screens that will never miss a shot at an enemy and few people know it. It is called Passive AIM. The agency created a set of stickers designed with players’ favourite snacks such as hamburgers, tomatoes and of course, Heinz. By placing them right at this point, gamers’ passive AIM and abilities to eliminate more enemies will improve, making it faster and easier than ever.

The stickers were launched through the Heinz Combo Gamer, sold via delivery only by the most important hamburger restaurant in Central America, Burga.

“It is an idea that was born from gamers for gamers, and that seeks to add value to the lives of players without being intrusive,” says Santiago Zeledón, brand manager Kraft Heinz CARICAM.

Credits:

Client: Heinz Central America & Caribbean
Client Team: Santiago Zeledón, Melissa Arcia, Gabriela Navarro
Creative Agency: Madison DDB / Orson. 
CEOs: Pablo Chaves, Javier Mora. 
CCO: Kimbo Kevin Brenes 
Art Directors: Ale Atroz, Carlos Redondo, Daysi Camacho.
Creative Team: Mario Martinez, Noelia Crocinelli, Jose Pablo Brenes. 
Design Team: Fabian Barillas, Dayliana Blanco, Daniel Mora, Elbia Farias. 
Accounts Team: Raquel Madrigal, Zharella Mata, Andrés Marín, Sofía Corrales, Mauricio Brenes. 
Producer: Alejandra Acosta 

Production Company: Emotions 
PR: CCK 
Media: Carat