Once upon a time there was a strict formula for discount events for car brands – and it wasn’t pretty. But VW is known for its wit and DDB Paris has built that asset into its tactical campaign promoting special offers during dealerships’ March open-door weekend.
Rather than shout price promotion, the campaign focuses on the brand with the new tagline, It’s so easy to be proud of a Volkswagen. The two films in the campaign films embody the humorous tone of voice that has made Volkswagen ads popular.
Credits:
Client: Volkswagen
Creative Agency: DDB Paris
Creative Director: Alexander Kalchev
Copywriter: Julien Kosowski
Art Director: Jenna Haugmard
Strategist: Claude-Henri Galbois
Account Managers: Axel Renaudin, Kim Jacovidis, Loreline Dexemple & Ninon Laleuf
Head Of Production: Corinne Persch
Producer: Gaëlle De Pompignan
Production Company: Division
Director: Rudi Rosenberg
Director Of Photography: Christophe Beaucarne
Producers: Mounia Mebarki & Charlotte Lepot
