Whether your family arrived here on the First Fleet or you did last month, tomorrow (Australia Day) you’re going to want to feel Aussie. And you can’t feel Aussie if you don’t speak strayan. Macca’s is helping you to learn the most important strayan words in Aus – of course, ignoring the fact that McDonald’s is an American chain.

So right across Australia, DDB Sydney has placed posters which spell phonetically the most important words in the Australian language, according to Macca’s. Words like Bakeneg Mugmufn, Filadafsh and Kworda Pownda.

Credits

Agency: DDB Sydney

Chief Creative Officer: Ben Welsh

Executive Creative Director: Tara Ford

Art Director, Copywriter & Head of Art: Noah Regan

Copywriter: Matt Chandler

Managing Director: Priya Patel

Group Business Director: Lisa Hauptmann

Senior Business Managers: Catherine Cumming & Andrew Inman

Senior Print Producer: John Wood

Senior Finished Artist: Jose Rodrigues

Client: McDonald’s Australia

Chief Marketing Officer: Jenni Dill

Director of Marketing – Jo Feeney

Group Brand Manager, Marketing – Amanda Nakad

Brand Manager, Marketing – Nichole Tsiros

Media: OMD