McDonald’s has always known about the power of emotion in advertising, especially the power of the emotional bonds within families. It has a very rich history of emotional ads to prove that. DDB Australia has added another star performer to the brand’s ad portfolio, the story of a mum who craves grandchildren – much to the annoyance of her daughter – and the daughter who goes out of her way to make her pregnancy reveal as special as it can be when the time finally comes. McDonald’s play the role of the reveal hero.

The ad is all the more emotive because it is launching in time for Mother’s Day. You will probably cry. You should, DDB Sydney has earned it.

https://youtu.be/RTHUEOmN1os

Credits: 

Agency: DDB Sydney

Chief Creative Officer – DDB Australia: Ben Welsh

Chief Creative Officer – DDB Sydney: Tara Ford

Creative Partner: David Joubert

Senior Art Director: Anna Paine

Senior Copywriter: Owen Bryson

Lead Senior Producer: Tania Jeram

Managing Director: Priya Patel

Managing Partner: Lisa Hauptmann

Business Director: Nicole Drabsch

Chief Strategy Officer: Carl Ratcliff

Planning Partner: Anna Bollinger

Production Company: Finch Company

Director: Christopher Riggert

Executive Producer: Karen Bryson

Producer: Camilla Mazzaferro

DOP: Jeremy Rouse

Editor: Stewart Reeves @ The Editors Sydney

Grade: Ben Eagleton

Online: Quade Biddle @ Atticus Post

Sound Engineer: Abigail Sie @ Song Zu

Music Licensor: Level Two Music, Melbourne

Media: OMD

Client: McDonald’s Australia

Marketing Director: Jo Feeney

National Marketing Manager: Amanda Nakad