McDonald’s has always known about the power of emotion in advertising, especially the power of the emotional bonds within families. It has a very rich history of emotional ads to prove that. DDB Australia has …
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McDonald’s Mother’s Day
FP7/McCann Beirut: McDonald’s gives Mother’s Day a twist
April 2, 2018
Mother’s Day ads can be so schmaltzy. All that sweetness and light is nice to imagine. If only motherhood was like that. if only the Mother’s Day convention was like real life. McDonald’s is known for …