Mother’s Day ads can be so schmaltzy. All that sweetness and light is nice to imagine. If only motherhood was like that. if only the Mother’s Day convention was like real life.

McDonald’s is known for its “sweetness and light” adverts. And FP7/McCann Beirut’s Mother’s Day ad for McDonald’s seems to be another ad that follows both its and Mother’s Day conventions. At first. Keep watching. The POV commercial is interesting…and gets more interesting still – even if you guess the reveal at the end (and you probably will).

Remember that this ad comes from Lebanon, where traditional family “rules” and gender norms are still entrenched.

The film is being supported by retail activations and an upcoming social media content series that explores what being a mum means.

Credits:

Creative Agency: FP7/McCann Beirut

Art Director: Pamela Karam

Executive Creative Director: Karim Kazan

Managing Director: Emile Atallah

Senior Copywriter: Thomas Young

Senior Art Director: Mike Awad, Rosy Muallem

Senior Account Executive: Petra Berbari

Head Of Strategic Planning: Tahaab Rais

Strategic Planning Director: Carl Bou Abdallah

Account Director: Salim Fayed