McDonald’s is showing off its integral place in Australian life in a brand campaign by DDB Sydney, which has held the account for forty-eight years.

The first commercial is comfort food. McDonald’s stores become landmarks for Australians from all walks of life:

The second is soul food. Louie, the dog, will melt your heart:

Jo Feeney, marketing director, McDonald’s Australia, commented, “At Macca’s we take great pride in the role we play in customers’ lives every day, no matter where they are. Whether for burger and fries, a break while on a road trip, or a family get together. Our new campaign is centred on highlighting this role that we play for Australians right across the country. In this latest spot, we’re celebrating a story of friendship and family – the togetherness that Macca’s provides for people, whether at home or on the road.”

Tara Ford, chief creative officer, DDB Sydney, added, “Macca’s holds a unique place in the hearts and minds of Aussies. It’s about more than the food they serve or the four walls of their restaurants. We are thrilled to embrace the power of storytelling to showcase this human truth.”

The campaign is running nationally in TV, online and cinema.

Two more ads will appear early in 2020.

Agency: DDB Sydney
Chief Creative Officer – DDB Australia: Ben Welsh
Chief Creative Officer – DDB Sydney: Tara Ford
Creative Partners: David Joubert, Jade Manning & Vincent Osmond
Lead Senior Producer: Tania Jeram
Managing Director: Priya Patel
Managing Partner: Lisa Hauptmann
Business Director: Nicole Drabsch
Chief Strategy Officer: Carl Ratcliff
Planning Partner: Anna Bollinger

Production Company: Scoundrel  
Director: Tim Bullock
Executive Producers: Adrian Shapiro & Yolande Dewey
DOP: Shelley Farthing Dawe
Editor: Adam Wills
Online: Soren Dyne
Sound Engineer: Abigail Sie, Song Zu
Music: Level Two Music, Melbourne
Media: OMD

Client: McDonald’s Australia
Chief Marketing Officer: Jenni Dill
Marketing Director: Jo Feeney
National Marketing Manager: Amanda Nakad