Dutch insurance company, Centraal Beheer’s Just Call Us campaign is legendary. And that’s not only in The Netherlands. The campaign has been running for more than 30 years and DDB & Tribal Worldwide, Amsterdam, has just launched its 60th commercial.
This time, as well as the tongue-in-cheek humour that has maintained the campaign’s appeal, there’s Hulk Hogan.
Ivo Roefs, co-chief executive officer at DDB & Tribal Worldwide, Amsterdam, commented, “We’re very proud to work with Centraal Beheer on one of the longest-running campaigns out there, and one that is so firmly part of Dutch culture and vocabulary. We hope people enjoy the Hulk’s smooth moves as much as we do.”
The new commercial was filmed in Hulk Hogan’s hometown of Clearwater Beach, Florida, with the usually quiet Pier 60 given a tourist makeover. The 63-year old wrestler and actor who put Hulkamania World Wrestling Entertainment on the map was happy to attend the shoot for a full two days.
The spot, Hulk, will drive all brand communication for 2017, with the family in the ad set to reappear for future product campaigns throughout the year.
Peggy Spaapen, manager digital & market communications at Central Beheer, commented, “By continuing on the same consistent path, Centraal Beheer will bring brand and sales ever closer together. No matter what happens, we want to show that we are here for our customers, day and night.”
The commercial launched on Dutch television February 25, with the online versions live on YouTube. The film was directed by Sven Super, who was also behind the brand’s award-winning Rapper commercial in 2016.
Credits:
Creative agency: DDB & Tribal Worldwide, Amsterdam
Executive creative director: Dylan de Backer
Producers: Yuka Kambayashi & Arjan Easterfeather
Business director: Milo van der Meij
Production company: In Case of Fire
Director: Sven Super
Client: Central Beheer
Client approval: Marteyn Roose, Peggy Spaapen, Karin Wekema & Ellen van der Horst
You might also like
