You have to love an ad that begins with an idea you’ve never thought of. Here’s one: Driverless cars are the end of the fun of mucking about in yours – like making mud puddle showers, driving off just as someone is about to get in, driving endlessly in roundabouts – so have fun while you can.

The new campaign, For Fun’s Sake, is part of a major brand revamp and re-positioning of Suzuki in Australia. The hero TVC is supported in print, online and outdoor.

Matt Lawson, chief creative officer, Deloitte Digital, noted, “Suzuki’s are fun. Full stop. Actually, exclamation mark! And they should be rewarded handsomely for this frivolity.”

More campaigns will follow promoting Suzuki’s unique range, including the newly released Jimny SUV. A public relations campaign will complement the marketing and customer service investments.

Michael Pachota, general manager automotive, Suzuki Australia, commented, “I have no doubt our partnership with Deloitte has the power to electrify the Suzuki brand in the Australian automotive marketing space. Hopefully, it puts a dent in the industry’s ‘101 auto format’ that is plastered like wallpaper these days. When everyone is punching with their left arm, we’re coming in with the right hook.”

“Suzuki has been driving Australians for decades: rewarding owners with economical, reliable, value-packed, fun cars. Together with Deloitte, we’re excited to have these core values delivered through our advertising to show Australians how Suzuki translates to your way of life.”

Daniel Mercuri, national marketing manager, Automotive, Suzuki Australia, added, “We needed to create an idea that was bold and truly meaningful to our audience and we are confident the work produced will deliver against these objectives. Through a pitch process it became clear that Deloitte was best placed to produce work to raise brand awareness and ultimately drive enquiry into the business.”

Credits:

Creative Consultancy: Deloitte Digital

Chief Creative Officer: Matt Lawson

Creative Brand & Media Partner: Adrian Mills

Creative Directors: Charles Baylis & Gustavo Vampre

Writer: Aaron Bethune

Art Directors: Kyle Lotherington & Caity Maloney

Head of Integrated Production: Rob Weir

Group Account Director: Daniel Loukidis

Production Company: Finch Company

Director: Alex Roberts

Executive Producer: Corey Esse

Producer: Susie Douglas

Editor: Leila Gaabi

Sound: Nylon Studios

Engineer: Simon Lister

Client: Suzuki Australia

General Manager, Automotive: Michael Pachota

National Marketing Manager, Automotive: Daniel Mercuri

Dealer Marketing Assistant Manager, Automotive: Robert Rosengarten