Motorbikes represent fun and freedom, a perfect asset for the brand’s For Fun’s Sake platform. Deloitte Digital has turned this into a zany ad idea.

Charles Baylis, executive creative director, Deloitte Digital, explained, “When it comes to having fun on the road, we realised the only thing that comes close to a Suzuki, is a motorbike. And even then, it’s only half as fun. Mathematically speaking.”

The new campaign demonstrates that a Suzuki is the most fun you can have on any number of wheels with this commercial:

Michael Pachota, general manager, Suzuki Automobiles, noted, “The least fun thing you can do is to repeat yourself, so it’s great that we have a brand platform that really lets us change things up and keep our creative fresh, because the least fun thing you can do is to repeat yourself.”

The campaign is running on TV, OOH, social, radio and digital.

Fun Fact: In 1952, Suzuki became the first motorcycle brand in Japan and by 1954 it was producing 6,000 motorcycles per month. Since then it has produced some of the world’s most applauded motorbikes, including its entire GSX-R series.

Credits

Client: Suzuki Australia
General Manager, Automotive: Michael Pachota
Assistant Marketing Assistant Manager, Automotive: Robert Rosengarten
Digital Marketing Coordinator, Automotive: Daniel Sammut

Creative Consultancy: Deloitte Digital
Partner: Adrian Mills
Chief Creative Officer & Partner: Matt Lawson
Executive Creative Director: Charles Baylis
Designer: Kyle Lotherington
Group Account Director: Daniel Loukidis
Account Manager: Natalie Ng
Senior Producer: Marlese Sloan
Finished Artist: Mark Scano

Production Company: Sedona Productions 
Director: Matt Murphy
Line Producer: Jackie Adler
DOP: Danny Ruhlman
Managing Director & Executive Producer: Kim Wildenburg

Editing: The Editors
Editor: Bernard Garry
General Manager: Jennie McCartney 
VFX: Fin Design + Effects
VFX Supervisors: Justin Bromley & Stuart White
Flame Artist: Alex Pattinson 

Media: Noisy Beast