Adrian Mills, partner – creative, brand & advertising, at Deloitte Digital, and Matt Lawson, APAC chief creative officer, will establish a new independent agency, ATime&Place, in September. The new agency will continue to deliver high impact advertising work for top tier brands, including Deloitte, they promise.

The change is being made as Deloitte Digital re-balances its offering portfolio to focus on core solutions including customer and brand strategy, integrated customer experience design, marketing technology implementation and marketing, sales and service transformation.

The pair joined Deloitte Digital in 2017 with David Phillips, all from McCann, to lead the company’s brand creative & advertising services. Mills had been managing director at McCann Melbourne and Lawson had been executive creative director.

Deloitte Digital leader, Leon Doyle, stated, “We are so proud of the impact that Adrian, Matt and the team have had with our clients, and they have been integral to infusing a culture of creativity throughout the practice. While we might be saying goodbye to the advertising team, we’re certainly not saying goodbye to creativity. Creativity will always remain part of the DNA of Deloitte and we’re focused on continuing to push creativity to play a bigger role in the business transformation needs of our clients.”

Mills added, “Matt and I have been proud partners of Deloitte, and we look forward to proudly partnering with Deloitte in the future. It’s a brilliant business doing important work.”

Lawson commented, “We’re also thrilled to continue working with our incredible clients and wonderful team. To be shaping a brand new agency with so much experience is a rare opportunity that we embrace wholeheartedly.“