I would have passed off Deloitte Digital’s new Suzuki commercial as yet another same-same product feature commercial…

…until the glove box began to talk. Silly conversational talk.

At that point the spot got interesting.

The injection of humour into the commercial is, in fact, helped along by a real product feature. Suzuki Australia’s new Baleno will feature a communication device that allows the car to talk to drivers and passengers. The Das Talkomobile upgrades use the same technology that fuels singing birthday cards and can be installed effortlessly in the new Baleno’s glovebox, centre console, under the sun visor and in the boot. The device takes aim at the current car market climate, where manufacturers continue to add superfluous gimmicks and gadgets to their vehicles in order to sell units. So does the ad, and that intends to help Suzuki’s For Fun Sake platform continue to help the brand triumph over a declining auto market and against significant supply constraints.

Matt Lawson, chief creative officer, Deloitte Digital, stated, “Although packed with all the modern necessities, the new Suzuki Baleno is excellently priced because it doesn’t have the gimmicky features that tend to put the price up. Well, until now. This campaign is set in a parallel world, a world where Suzuki does gimmicks…and has a German accent.”

Daniel Mercuri, national marketing manager – automobile, Suzuki, added, “In keeping with our For Fun’s Sake brand platform, we’ve delivered this value proposition in a tongue-in-cheek way, while at the same time poking a bit of fun at premium European car brands. It’s early days, but from the teaser phase we’ve already seen huge engagement from our audience in a really positive way.”

The Talkomobile campaign is running on TV, online, socials, radio, podcast and website. The free talking card upgrade is available in dealerships for Baleno now.

Credits:

Creative Consultancy: Deloitte Digital
Creative Brand & Advertising Partner: Adrian Mills
Chief Creative Officer & Partner: Matt Lawson
Executive Creative Director: Charles Baylis
Creative Director: Gustavo Vampre
Designer: Kyle Lotherington
TV Producer: Marlese Sloan
Group Account Director: Daniel Loukidis
Account Manager: Natalie Ng

Production Company: Finch
Director: Toby Pike
Managing Director & Executive Producer: Corey Esse
Producer: AnnaTara Clark-Sneddon