Fred Levron is moving from FCB, where he has been worldwide creative partner for nearly five years to become global chief creative officer of Dentsu. He will begin work at Dentsu on November 1 and will be based in Paris. He will lead creative across Dentsu international’s creative, media and CXM agency brands.
Levron joined FCB since 2016 and is credited with helping to lead the agency’s creative transformation that led to FCB being named Cannes Lions 2020/2021 Network of the Year (a first in FCB’s 148-year history) and producing campaigns such as including AB InBev’s Contract for Change and Burger King’s Whopper Detour. His awards portfolio includes 200 Cannes Lions wins, 13 of them Grands Prix and three D&AD Black Pencils. Levron was named the top chief creative officer globally in The Drum global ranking in 2020 and in The One Club global ranking in 2020 and 2021.
He will work with Wendy Clark, who became dentsu international global chief executive officer in September 2020 who aims to integrate Dentsu agencies after the Japanese parent company announced it would cut the number of global agency brands from 160 to six by 2022, to make it “the most integrated network in the world”.
Wendy Clark, stated, “For 120 years, the dentsu group has been a beacon of creative craft and inspiration. Today marks an important moment as dentsu international appoints Fred as its global chief creative officer. Fred has one of the most lauded portfolios and creative reputations in the business. His appointment accelerates and emphasizes the importance of creativity as the hallmark of everything we do. I’m counting down the days until he joins.”
Levron commented, “My entire career has been driven by the ambition to transform the agencies and network I was part of and build brands and businesses through the power of modern creativity. Today, I’m so excited to start this new transformation journey as I’m joining Wendy and dentsu’s 45,000+ employees. We have the opportunity to build a unique creative company that brings creativity, tech, data, media, entertainment and commerce together to become the most attractive place for talents out there and the most relevant partner for the biggest brands.”
Levron’s appointment follows the promotion of Merlee Jayme from global co-president of Dentsumcgarrybowen to a new role as Dentsu’s chief creative officer for APAC.