Christmas stories can be saccharine-sweet, but that tear-inducing, heartwarming effect is part of the Christmas tradition and maybe what makes Christmas important. Life can be harsh; people can be horrible. Christmas is a reset.

This very sweet Christmas story comes from Dentsu Creative US and dentsu X, for Crayola. It follows a little girl called Zoe, who notices that everything at Christmas is red and green, two colours her dog, Pickle, can’t see (side note: most colour-blind people can’t see those two colours either).

So she changes her family’s Christmas decorations to blue. Sibling Rivalry director, Ashkan Memarian, enhances the story’s feel-good factor. Crayola and the family’s creativity convey the film’s message. It closes with the line, “It’s not what you give; it’s what you create.” (Note, the double meaning.)

The Christmas film aligns with Crayola’s wider Campaign for Creativity platform, meant to “foster creativity and inspire creative moments in the world”.

Credits

Client: Crayola
Chief Marketing Officer: Victoria Lozano
Activation Director: Mimi Dixon
PR: Connie Walker
Director Crayola Education: Cheri Sterman
Social: Caitlyn Heil
Marketing Manager: Kailee Baylor

Creative Agency: Dentsu Creative US
Chief Creative Officer: Ryan Paulson
Executive Creative Director: Brian Eden
Group Creative Director: Rebecca Albert
Associate Creative Director: Victoria Lee
Creative Director: Taiyo Kitagawa
Art Director: Reed Wilson
Vice President: Ed Zazzera
Executive Producer: Todd Scheifele
Producer: Emily Brown
Business Affairs Manager: Rose Rossi
Client Leadership: Ashley Keetle
Senior Account Director: Kelsey Ann Bassel
Planning Director: Ashley Bruce
Strategist: Alyssa Fea
PR: Holly Gilbert
Communications Director: Shana Blackman
Project Lead: Allison Thomas
Project Manager Kelsey Kuntz

Media: Dentsu X

Production Company: Sibling Rivalry
Director: Ashkan Memarian
Executive Producer: David Brickel
Head of Production: Kara Calise
Line Producer: Jeff Pangman

Post-Production: Nomad
Editors: Jai Shukla & Ally Gondeck
Producer: Valerie McAndrews
Colourist: Milan Boncich